Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today, it is more important than ever to strategically position yourself to the media. There is no more, “Oh maybe it’s a slow news day,” or, “This document with Times New […]
The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are you waiting for?) But, since then, the plot has thickened. Now we’re discussing pitching to the media over social platforms. As the previous blog mentioned: “Reporters receive hundreds of emails […]
When I entered the workforce after graduating, I quickly learned that I obtained many informative and useful skills in college, but how to pitch to media was not one of them. In fact, I was not taught this at all, and I found that I was not alone. It seems that many universities overlook the […]
When was the last time you hand wrote a letter or thank you notes? (Yes, you read that correctly. Not the last time you sent a text, shot someone an email, or made a phone call — but wrote an actual handwritten letter.) Don’t be ashamed. Handwritten notes are often overlooked in today’s digital world, […]
834 is known for getting work done professionally and effectively. We like to think we make it look easy, but the truth is, our team works incredibly hard. Countless hours (and cups of coffee) ensure our clients receive exceptional value and results, and we wouldn’t have it any other way. We love working with great […]
Today, it’s not enough to simply host a great event and hope that everyone enjoys it in the moment, the digital public demands more. They demand live coverage. After all, if you didn’t talk about it on social media, did it actually happen? As a business, you want to get the best ROI out of […]
As I scroll through my social media feed, I notice that 40-percent of posts are typical social media posts (Engagement announcements, baby milestones, dogs pictures, and food pics), and the other 60-percent of posts are product advertisements, but they’re not exactly ads. They’re influencer posts. These posts tend to come from social media users whose […]
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Entreprenuer.com defines PR as, “Using the news or business press to carry positive stories about your company or your products; cultivating […]
This blog was originally posted on smallbizmusings.com, but it was so good we had to share it again. Public relations can only do so much. PR practitioners can build brand awareness, attract attention to new products, manage a crisis and so much more. What we can’t do, is run your company. PR Daily News says […]
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent of one another. More and more we are understanding how the two are interconnected and how the combination can increase your impact. Last weekend, the Grand Valley State University & […]
