The world is a hectic place nowadays, isn’t it? It’s hard to focus on just about anything, especially anything remotely important. It seems like no matter where you are, you’re getting bombarded with useless information and cute animal videos (Seriously. If we see one more mildly-inspirational quote paired with a Minion, we’re going to lose […]
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make some sense, the evolution of the internet has had a drastic impact on traditional public relations and marketing efforts. In a world where journalists can find their own stories through […]
Our team at 8THIRTYFOUR likes to occasionally hop on our high horses to tell people how to live their lives, and in our latest installment of “Annoying _____ habits you should avoid” we are talking all things email. We’ve come a long way since the days when the hosts of the Today Show famously asked […]
Somehow we are already nearing the end of another year, and as we look back on 2018, a time that was full of big stories surrounding leading brand names, company scandals, and changes in influencer marketing, our team broke down some of the biggest trends that impacted the industry this year: Online Reputation Management Rules […]
The announcement of Time magazine’s Person of the Year last week created a great opportunity for the masses to reflect on, and defend, the concept of a free press, something that is defined in the First Amendment of our nation’s constitution. In the last year, we have seen a journalist arrested while investigating a dictator, […]
We sometimes find that the perception of public relations is skewed by those who don’t work in the field, and a lot of people still don’t understand its value. The simple fact is, if you want people to start talking about you or your brand, you need to have a skilled public relations team in […]
We’ve said it before and we’ll say it again… Not all ghosts are scary! Last year we celebrated Halloween by sharing ghostwriting tips on the blog, and in the spirit of all things spooky, we are officially resurrecting this topic. Ghostwriting, meaning you are hired to write something that will be credited to another person, […]
One of 8THIRTYFOUR’s core values is “we work harder than the rest.” While we may be a bit bias, we’re almost certain that it is true. We don’t shy away from a challenge and our team comes into work every day ready to crush it. While it would be more than ideal for all clients […]
To be a successful publicist, you need to be patient, thoughtful, and extremely organized. Landing the right stories can be an art form and something that does not happen without hard work. A lazy publicist can be a source of irritation for media members, and can give good publicists a bad name. In the past, […]
The 8THIRTYFOUR team is known for being bold, creative and always ready to take on a challenge. That is why Miller Johnson, a well-known law firm with offices in Grand Rapids and Kalamazoo, sought our services when they decided it was time to launch a campaign that put a much-deserved spotlight on their female attorneys […]
