The Feel-Good Side of PR
A lot of people think that the public relations industry is just a game of manipulation, spin, and fluff, but trust us. 99% of what…
Category: Public Relations
Let’s Party
We like to ‘get down, get down,’ which is why we LOVE events. There is nothing better than creating a kickass theme and inviting all…
PR & Influencer Campaign Case Study – Cooper’s Hawk Winery & Restaurants
It is pretty obvious that we love 3 things above all else at 8THIRTYFOUR: marketing, dogs and wine, in no particular order. That’s why when…
Finding the Story in the Ordinary
The best writers can make something out of nothing. Look at Dr. Seuss, he did it and even made it rhyme. “One fish, two fish,…
2019 PRoof: We Came, We Conquered, We Spilled Wine
This past week, we gathered with our PR and communications friends at Clearwater Place for one of our favorite annual events: The PRoof Awards. If…
Marketing vs. Advertising vs. Public Relations
Edit: This post is great, but the new version is even better. First off, if you are a college student who found this blog while…
Media: Maybe They're Just Not That into You
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your…
Public Relations Survival Guide
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being…
How We Stay Current in Our Industries
The world is a hectic place nowadays, isn’t it? It’s hard to focus on just about anything, especially anything remotely important. It seems like no…
Public Relations and Digital Marketing: A Modern Love Story
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make…