2018 Inforum – Tarana Burke Capstone Event With Inforum’s 2019 Capstone event, featuring NFL’s Sarah Thomas, right around the corner, we thought now was the perfect time to revisit our work on last year’s event. Being able to meet Tarana Burke, founder of the Me Too movement, was the highlight of our team’s year. Check […]
When we published our last grammar blog, we didn’t realize everyone would be so excited about the titillating topic. Sure, we love grammar, but it’s not every day that people get stoked to see a blog on rules. So, for all of our fellow grammar-loving weirdos out there, we decided we’d pull together more thought-provoking […]
A lot of people think that the public relations industry is just a game of manipulation, spin, and fluff, but trust us. 99% of what we do is write about really, really cool things that we just want other people to know about. We love public relations, like a lot. So, we thought we’d explain […]
We like to ‘get down, get down,’ which is why we LOVE events. There is nothing better than creating a kickass theme and inviting all your friends, co-workers and clients to hang at your office while enjoying boozie watermelon slushies and engaging in a friendly game of champagne bong. You, too, can reap the rewards […]
It is pretty obvious that we love 3 things above all else at 8THIRTYFOUR: marketing, dogs and wine, in no particular order. That’s why when the mother of all wine clubs (and mouth-watering food) reached out to us to assist with the opening of their 37th location in West Michigan, we jumped at the chance […]
The best writers can make something out of nothing. Look at Dr. Seuss, he did it and even made it rhyme. “One fish, two fish, red fish, blue fish” – GENIUS. As public relations specialists, we may not be great at the whole rhyming thing, but we are good at making the seemingly un-newsworthy, newsworthy. […]
This past week, we gathered with our PR and communications friends at Clearwater Place for one of our favorite annual events: The PRoof Awards. If you’re not a part of West Michigan Public Relations Society (which you should be), the PRoof Awards celebrates successful and creative campaigns and tactics that launched in the past year. […]
Edit: This post is great, but the new version is even better. First off, if you are a college student who found this blog while rushing to finish your “Communications 101” term paper that is due tomorrow, good luck! Because we know that terminology within the communications industry can be confusing and sometimes blend together, […]
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your inbox to explode. And then it doesn’t. Instead of media buzz, you get crickets. Sure, maybe there was an important breaking story that bumped your pitch out of the limelight, […]
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being in charge of accurately telling a brand or company’s story in a way that pleases all stakeholders is like holding a tiny little bird in your hand; it takes care […]
