Back in April, we shared a blog that provided a few pointers for crafting the perfect PR pitch. Since we are wonderful people, we’re back again for round two to share a few more PR tips with you. We understand that public relations can be a bit confusing for those who are not in the […]
Southwest Airlines. YouTube. Starbucks. When you read those brand names, it is safe to assume that many of you may have also thought “Engine explosion that killed a successful businesswoman and mother of two, campus shooting, arrest of African American men for no apparent reason.” While these behemoth brands are popular household names, they are […]
Now that it is 2018, we are basically living in the future, and most people have likely heard the term “influencer” or “social influencer” by now. So, what (or who) is an influencer? Is it Kylie Jenner? Is it the pretty girl that came in 6th place on The Bachelor that somehow convinced you to […]
The concept of public relations can be a bit confusing for those who are not in the communications field, but trust us, it is vital for shaping an overall brand message. Publicists bear the huge responsibility of having to control any and all media coverage surrounding a specific client. Often times this is done proactively […]
A recent Inc. article that explores “5 Macro Shifts Driving the Growth PR Evolution,” plus a recent cocktail party chat that posed the question, “Is PR dying?” has our office buzzing with conversations on the many changes we have seen in the Public Relations industry in a pretty short amount of time. Our senior staff […]
**Contains This Is Us Spoilers The year is 2018 – a year of advancements in space exploration, peaceful protests across the country, unrest and uncertainty in our nation’s capital, and most importantly…. the year we find out exactly how Jack Pearson dies. Let me back up – if you don’t know who Jack Pearson is, […]
This time of year, many people are traveling. They may be on vacation or working remotely while offices clear out and get quiet. This means that there are a lot of emails being exchanged in order to keep absent employees in the loop. So, we thought this would be a good time to talk about […]
If you’re anything like our ringleader, Kim Bode, then you’ve probably ditched the pumpkin spice for peppermint, put up Christmas decorations and are jamming to Christmas music, as we speak. You may even have a countdown until Christmas engrained in your memory (T minus 41 days), but hey, we don’t judge. Whether you’re encapsulated […]
Calling all badass college students, we want you! Yes, you. 8THIRTYFOUR is hiring not one, but two interns for the Winter 2018 semester! Our award-winning internship program is built on growing the next generation of professionals. This isn’t the stereotypical internship position; we won’t force you to make a Starbucks run (but we might […]
Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today, it is more important than ever to strategically position yourself to the media. There is no more, “Oh maybe it’s a slow news day,” or, “This document with Times New […]
