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Don't Waste the Media's Time

Share the goods.

The media is busy, there are less reporters and they are doing more work than ever before. Not only do they find the stories, write the stories, edit, tweet, Facebook and interview…they have to be their own marketer.
Want to be successful? Follow these guidelines.

  1. Time sensitive story ideas. Old news isn’t news.
  2. Expert opinions. Reporters look for credible sources that speak clearly and have mastered the technique of speaking in “sound-bites.” In other words, don’t be long-winded.
  3. Answers to: Who? What? Why? When? Where? How?
  4. Sources for all facts.
  5. Information they cannot get elsewhere.
  6. Sources that respect deadlines. Return calls promptly and make yourself accessible.
  7. Information that is helpful to readers, listeners or viewers.
  8. Solutions. Reporters have to show both sides of the story, and really like it when you can offer a solution to a problem.
  9. A strong, ongoing and reliable relationship with you and your organization.

Acknowledge the great work that reporters do, and be there when they need you.

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Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy.

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

8 1
Open post by 8thirtyfour with ID 17891457474436982
Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy. Glamorous? Obviously. Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

We’re officially two days out…

Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details).

Come for the expert insight. Stay because you get to hang with us.

Registration closes soon. Grab your spot at the link in bio.

3 1
Open post by 8thirtyfour with ID 18067707920767584
We’re officially two days out… Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details). Come for the expert insight. Stay because you get to hang with us. Registration closes soon. Grab your spot at the link in bio.

Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

3 0
Open post by 8thirtyfour with ID 18013559684753405
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

6 0
Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

4 0
Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.
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