We recently had Josh Byler on the Happy Hour Hustle podcast. For those of you that don’t know, Josh is married to Kim. If you haven’t listened, it’s a good one. Oh, and wait until the VERY end, after the music. You can thank us later. Kim has talked about the loneliness of being a […]
Influencer marketing can be a great tactic when companies want to grow brand awareness and sales. If you had told us influencer marketing would be a thing back in the 90s, we would’ve laughed you out of the room. The fact is, the world has changed, and social media is the norm. Weird, we know. […]
Digital speak often sounds like a foreign language. Sometimes we’re not even sure what we’re talking about. To help you better wrap your brain around what is what, we’re breaking down impressions, reach and lookalike audiences. Reach vs. Impressions These two get confused a lot. That’s why we’re making it easy. Reach answers the question, […]
The world of digital marketing is confusing to most of us common folks, to say the least. You’ll hear words like funnel, metics, conversion, A/B and more. The fact is, if you are launching a digital campaign, you need to set goals and determine what a successful conversion is for your company or the campaign. […]
Did you know over 2 billion users visit YouTube each month? Every day, people watch over a billion hours of video and generate billions of views. These aren’t professionally produced videos. A lot of the content is shot on an iPhone, edited and then posted. Videos don’t require a huge budget, fancy equipment and paid […]
Do you know your customers? Like really, really know them? Are you in the know with their interests, challenges, goals, family make up, financial standing, likes and dislikes? Audience personas are meant to take the mystery out of who your customers are. Making mass generalizations based on what you think you know about your customers […]
If you are reading this blog near other people without a mask, stop what you are doing and put on the damn mask. We can wait. Okay. Now that that’s taken care of, we can introduce today’s blog topic. It’s masks, but most importantly, the campaigns behind them. Over the past few months, there have […]
We’re bringing it back to the basics with Google Ads. Whether you’re a seasoned Google Ads professional looking for a refresher or a newbie who needs some starting points, you’ve come to the right place. After all, Google changes things pretty much all the time. It never hurts to make sure you’re still crushing it […]
Public relations and digital are in a long-term, committed, and extremely healthy relationship (It’s Facebook official). To put it in perspective, they are a Barack-and-Michelle-level power couple. It’s a 21st century, extremely modern relationship. You know, the kind where the two are equals and constantly push and support one another? It’s like they actually […]
When it comes to social media, there always seems to be a new and upcoming platform out there that everyone, even your grandma is trying (TikTok).. And there’s about a billion other platforms that everyone tells you that you should be on, too (what the heck is Alignable anyways). It’s crazy hard to manage multiple […]
