We really hate being described as “small” or “boutique,” as it often disparages the work we do for our clients, not to mention ourselves. After all, small didn’t prevent us from being named a Forbes 2021 Top 200 PR Agency or a Michigan 50 Companies to Watch. Here’s the deal, we shouldn’t have to wave […]
If you come at us with pink power tools or some antiquated housewife advertising, you are practically guaranteeing we won’t buy your product. Assuming women will go wild for anything wrapped in pink, or will only use power tools if they are a feminine color, is beyond insulting. Repeat after me; Gendered Marketing is stupid […]
Sometimes we feel like a broken record, but this point deserves to be made again and again and again. We set out to be a different type of agency; an agency focused on the client, not ourselves. You may think to yourself, well duh – that only makes sense. 99% of agencies run off of […]
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
We promise this blog will be interesting, albeit it’s title. In the ever-evolving and highly stressful world of public relations, practitioners are often asked “how does PR increase my sales?” or “how will I know PR is actually working for my company?” Before we dive into one of the ways to measure effectiveness, we’d first […]
Since you’ve arrived here, you may already have a good grasp of what marketing automation is. If not, check out part one of this blog. Don’t worry, we’ll wait. Ready? Great, because now we’re going to kick it off to our friends at 1 Bold Step to tell you the real nitty-gritty of why marketing […]
We don’t usually accept guest blogs, cause who really wants to hear from anyone that isn’t us? When we do make an exception, it’s because we work with the company, have seen them in action, and they have the same twisted sense of humor. Without further ado, here are our friends from 1 Bold Step. […]
First thing’s first. If you missed part 1 of this blog, check it out here. Good to go? Okay. Preparing for a new year is always stressful. Hell, we’re popping TUMS like our lives depend on it. They probably do. To help ease you into 2021, we’ll map out the key components you need to […]
2021 is here, and we ask that everyone be real quiet. Tiptoe into it. No “Happy New Year.” Avoid any hoopla or celebrations. We all know how 2020 went, so we’re just sneaking into the coming year in hopes of saving ourselves a repeat of the year that shall remain unnamed. There are some important […]
We’re all working towards great SEO and a high domain authority, aren’t we? There are so many ways to get there, but a lot of people only think of SEO as its own thing…like it has to go sit by itself in the corner instead of playing with the rest of the integrated communications bunch. […]
