A few years ago, SEO was a niche term—the sort of thing pretentious assholes inserted into their sentences to make themselves feel important without ever really knowing what they were saying. But now? It’s a common concept everyone and their brother understands, at least when it comes to the basics. Like any business out there, […]
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year) makes up roughly 20% of the U.S. population. F*ck we’re old. Gen Zers are progressive, more racially and […]
The end of the first quarter can mean only one thing…reporting time! Part of our proven process is reporting quarterly to our clients on the data and trends we’ve noticed in the previous quarter. We compare the quarter previous or the quarter from the year before to be able to measure against goals we’ve set […]
We are overachievers, which is why we didn’t narrow this down to three. We see soooo many businesses ignore their Google Business Profile. Google is the world’s most-visited website. The site currently holds more than 92% of search engine market share. It is the first place people go to find out information on your business. […]
Welcome to part deux of Email Marketing Best Practices, read the first here and let us remind you to NEVER BUY AN EMAIL LIST. You want all the graphics, videos, images and functionality your brand can utilize crammed into an email…right? Maybe. Maybe not. While platforms such as MailChimp have made HTML email development accessible […]
This blog isn’t about crafting the perfect email, or developing an enticing subject line, nope this blog is about the most important aspect of email marketing – the list. Whether you’re just starting out, have a list but have never sent an actual email or you finally realized the value of email marketing (took ya […]
HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences and they want it yesterday. We dug into the 68 page report and pulled out what we feel are the most important takeaways. We highly encourage giving the entire […]
There seems to be some confusion on the “geos,” as we like to call them. Geofencing and geotargeting are often used interchangeably and it’s confusing the hell out of people. We have launched multiple location-based campaigns and it is important to understand the difference between the two geos. Geofencing is a form of location-based advertising, […]
One of our more popular blogs (it really wasn’t) we’ve ever written was on website plugins and our recommended go-tos to improve your site’s functionality and usability. Since we wrote this uber-popular blog in 2019, it was time for a much needed update. So…we present you with the single most riveting blog you will read […]
Do you even exist if you don’t have a website? The answer is no, which is why we are writing another blog on website trends and user experience. We tapped our resident experts on the team, and their exact response was, “this is great, I love talking about web design!” We hope we can match […]
