We’ve been covering Google’s rebranding efforts with Google Ads this summer, and all of the changes they’ve introduced along with it. Today’s insight from our team is BIG: you can now change what types of ads you see as a user. Our advice is to get ready to chuckle when you see what content Google […]
In typical fashion, Facebook is shaking things up again! This time, your company’s Page may be getting a facelift. Last week, Facebook announced a series of updates to Pages, Events, and Jobs. At this point, it appears that the companies who will benefit the most from these updates are going to be local, B2C businesses […]
August 5th is National Friendship Day, and while that means you should probably meet up with friends for Sunday brunch and drinks, don’t forget about your work friendships when you walk into the office on Monday! Coworkers are people you see every day, often times more than you see your own family, so creating and […]
Machine Learning, Transparency, New Campaigns, and What It All Means If you’ve read our past blog, you know that Google is ditching AdWords and bringing forth a new brand, Google Ads. They made it clear that the change was big, but it wasn’t until the internet giant’s Keynote Address this week that we knew exactly […]
AdWords, Google’s platform that has been serving you ads for the last 18 years, is being replaced. Google announced last week that over the course of July they will be phasing out AdWords. So, what does this mean for your ads, data, and online presence? We’ll break down what we know today, and we’ll answer […]
So, it’s Pride Week here in our favorite city of Grand Rapids. Luckily, there is no shortage of events and different ways to showcase your support during the next 7 days. Here’s the skinny (we’ll see you there)! Sunday, June 10: 2nd Annual Children’s Reading Hour w/ Roxxy, Books & Mortar Local drag & […]
Southwest Airlines. YouTube. Starbucks. When you read those brand names, it is safe to assume that many of you may have also thought “Engine explosion that killed a successful businesswoman and mother of two, campus shooting, arrest of African American men for no apparent reason.” While these behemoth brands are popular household names, they are […]
Google had their annual conference this past week, and they made some big announcements that will affect businesses in the coming years. Here are the three big takeaways that you should be aware of. Google wants you to stop using technology Well not altogether. They announced a series of tools that aim to limit technology […]
We’ve talked plenty on the recent Facebook data scandal, but what about Instagram? Well, since Facebook owns Instagram, the scandal has impacted that platform as well. In light of data concerns, Facebook/Instagram have cut off 3rd party access to key tools and features that we rely heavily on as an agency. Thanks to malicious activity of […]
Facebook’s annual developer conferences showcases their latest changes and gives a glimpse into what is next for the social media giant. The 2018 conference was held this week on Tuesday and Wednesday. Things happen so quickly at Facebook that it takes dedication to keep up, and this conference is no exception. There was plenty of […]
