May 10, 2018

3 Takeaways from the Google I/O

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8THIRTYFOUR

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Google had their annual conference this past week, and they made some big announcements that will affect businesses in the coming years. Here are the three big takeaways that you should be aware of.

Google wants you to stop using technology

Well not altogether. They announced a series of tools that aim to limit technology usage to a more acceptable level. They still want people to use their apps and see their ads, but the frequency may be limited.
We don’t know what extent this will impact business, but if it takes hold and works the way they hope it does, it could limit the reach of AdWords campaigns and other digital communication.

Mobile is Still Thriving

Almost everything that was announced this week had a mobile-first approach to it. Google sees the trend in mobile users and is changing the way it evolves accordingly. Google even announced a beta version of the new mobile OS Android P much sooner than anyone expected.
The takeaway from this? If the biggest online business is investing more in mobile users, you should too.

The Internet is Learning

Google wants to push UX beyond what anyone can accomplish, so their solution is to have computers push the limits even further. AI was a big feature of conference. Google is using AI to track user action, and code websites around that data. Soon, website optimization may not be a human task.
Google is pushing the limits of what is capable online, and this will inevitably affect how all businesses are run. If you need help decoding what any of this might mean for you, just ask us.

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Something on Your Mind?

The way you show up at work shapes how people remember you.

Last month, alyshiahull joined bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

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The way you show up at work shapes how people remember you.

Last month, alyshiahull joined bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

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The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

bodespeaks joined cuzzinjustin on the strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

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AI doesn`t treat every source equally; it trusts what`s credible, cited, and current, like news coverage.

Showing up in the right places isn`t just good PR. It`s how the robots (and the humans) get you right.

Read the full blog at the link in bio.

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AI doesn't treat every source equally; it trusts what's credible, cited, and current, like news coverage.

Showing up in the right places isn't just good PR. It's how the robots (and the humans) get you right.

Read the full blog at the link in bio.

"If you don`t get up and grind every day, the needle isn`t gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

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"If you don't get up and grind every day, the needle isn't gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

It`s 9 months that is impossible to sum up in a video - but here`s just a taste.

This Women`s Entrepreneurial Fellowship is resources, mentorship, and connections that you can`t build anywhere else. We`re so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

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