As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather information and flesh out their stories. It is the basic tool of news gathering and a great opportunity for your organization to communicate its messages to […]
Hi. I write this letter to you after opening up the invite to your 10-year high school reunion. Ten years since high school, can you believe it? This gave me a chance to think about what advice I could give you if I could turn back the clock. So, here it is. Stop worrying about […]
Sure, we’re lamenting summer’s end, but we are more than ready to embrace the cooler temps, hot drinks, crunchy leaves and boots, boots, boots that fall brings. Maybe it’s because winter is getting closer and soon everything will be white and grey or maybe it’s because Halloween and Thanksgiving are the two most delicious holidays […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
Saying goodbye has never been easy for me. As an emotional woman, tears fall, sappy words are exchanged and hugs are uncomfortably long. At the end of this week, I will say goodbye to 834 and the feeling is bittersweet. For almost two years, 834 has been what my world revolved around and most importantly, […]
Social media is a complex and ever-evolving animal. It seems like every few months, there’s outrage over a new Facebook feature and (surprise!) everyone calms down and gets used to it within a few days. We’ll admit, there is a lot to understand about social media. There are plenty of platforms out there and it’s […]
We are excited to introduce 834’s newest employee, Grace Johnson-Connor! Grace is stepping in as a project manager at 834, and will be working with a number of our awesome clients. Get to know Grace, how she’s handling her first week and the most embarrassing song on her iPhone. Welcome to 834! What have you […]
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding of the complexity that is the term, “brand.” A common misconception is that your logo mark = your brand. A logo is a key component of your visual brand, but doesn’t reflect the […]
The blog post you wait all month for is here-PR current and future pros reflecting on their careers and lives in a “letter to my younger self” format. This month we feature Dino Baskovic, principal at Vincena, a digital communications agency in Rockford, Michigan. Take a knee, Baskovic. You’re 22. I’m 42. That’s 20 years […]
Is Ad Blocking Great for Users? Not so Great for Advertisers? Terrible for Publishers? Ad blocking applications and browser add-ons are increasing in popularity. Remember pop-up ads back in the day? We’ve had pop-up ad blockers for a long time. While on-site display ad blockers aren’t new, they are getting a lot more attention these days […]
