It’s officially summer, a.k.a. the best time of year! It doesn’t get much better than beaches, ice cream, drinks on the patio (beer for me, please). Summer is also the perfect time to get our design vibes flowing. Some of the summer design inspiration we are going to highlight is very reflective of 2017’s design […]
This spring our Digital Associate Mari Behovitz competed in the National Student Advertising Competition (NSAC) alongside her fellow Laker classmates. Take a look at her experience… From the first moment I decided to be a part of the Advertising and Public Relations program at Grand Valley State University I had my mind set on being a […]
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Entreprenuer.com defines PR as, “Using the news or business press to carry positive stories about your company or your products; cultivating […]
About the organization – Grand Rapids Pride Center: The 29th annual Grand Rapids Pride Festival hosted by the Grand Rapids Pride Center (GRPC) is taking place this week and #Team834 is ecstatic to assist in the execution of this year’s festivities! In case you live under a rock and don’t know about the Grand Rapids […]
A study conducted by Yahoo’s Aabaco Small Business shows that 83% of eCommerce customers never buy the stuff in their cart. (Hint: eCommerce customers = people who are shopping online). Out of five million online consumers, 250,000 shoppers added products to carts; however, 83% of these shoppers left items in their online shopping cart. Thus, eCommerce cart abandonment. The […]
There’s one place on earth about 90% of shoppers can agree is “their happy place.” The wonderland of Target is indeed a tempting place to go. Whether you want to admit it or not, we’ve all gone to Target with the intention of buying a small list of items, and end up leaving with a hefty […]
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented to the right audience, creates a powerful connection. Print media offers longevity that many digital channels do not. Print provides an experience that is more than seeing, feeling, moving, and […]
With only 24 hours in a day, it’s hard to check off all of your to-do’s. Agency life is known for working around the clock in order to get shit done. Whether you’re attending an event until 8 p.m., or responding to a clients’ frantic email at 3 a.m., there is always something you could be […]
It’s the fourth Friday of the month … You know what that means … Your Biz Your Town. This month’s Your Biz Your Town segment with Shelley Irwin on WGVU 88.5 FM was packed with music, mold, and meat. Sounds interesting, right? To listen to the segment with Great Lakes Scrip Center, Enviro-Decon Services, and Schaendorf Cattle Co., […]
This blog was originally posted on smallbizmusings.com, but it was so good we had to share it again. Public relations can only do so much. PR practitioners can build brand awareness, attract attention to new products, manage a crisis and so much more. What we can’t do, is run your company. PR Daily News says […]
