Is it time for a new site? Your website is the hub of all marketing activities. It could be how you generate sales, where you establish yourselves as industry leaders, or how you capture leads and enter them into a nurture program. It’s one of the first places your users will visit before they even […]
Videos are scary to make. No one likes the sound of their voice or the way they look on camera, much less putting themselves out there to be critiqued. To that we say – too bad. Leveraging YouTube is a great opportunity to promote your business. YouTube is a great way to promote your business, […]
Strategy Strategy is a flexible document, create it, but don’t let it sit on a shelf somewhere. Review this weekly if you can, it helps keep the train on the tracks and allows for alignment of social to business value, not just social for social sake. This document doesn’t have to be complicated either. Usually […]
The grind can be tough when the sun is shining and you can’t shut down for an afternoon extravaganza. We’ve come up with a few ways to enjoy the summer, and still stay motivated at work. Here’s how we recommend getting shit done: Just do it. Entrepreneur Magazine asked several experts including sports athletes […]
This month’s Your Biz Your Town with Shelley Irwin was jam-packed with the brightest of organizations and businesses within West Michigan. The full interview with Multi-Lab LLC., Russo’s International Market, West Michigan Center for Arts + Technology, and North Quarter of Grand Rapids can be found here. Multi-Lab LLC. Born and bred in West Michigan, Multi-Lab LLC. […]
This blog was supposed to be about our Boss Lady’s celebratory day of birth (April 27, to be exact), but because she hates recognition, we shifted the blog’s focus just a tad. Rather than celebrating Kim’s birthday, we’re celebrating something she has created within our workplace and finessed over time: our culture. Why the Hell […]
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent of one another. More and more we are understanding how the two are interconnected and how the combination can increase your impact. Last weekend, the Grand Valley State University & […]
Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process of earning media. In fact, a press release isn’t needed in multiple situations. 834 best serves our clients by building relationships with reporters whether local, statewide, national or international. It […]
Disclaimer: This blog is not about employee advocacy. While that’s still very important, we are focusing on personal online brands, and why you and your employer should equally give a shit about them. If you examine the goals that you’ve set for your personal brand, you’ll find that the majority of these goals align with your place of employment – […]
You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords. Or maybe you live under a rock, and neither of these is true. Let’s look at it this way: You need a new […]
