PR: We do not "pay to play"
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process…
Author: 8THIRTYFOUR
Celebrating Inclusivity in West Michigan – GR Pride Festival
About the organization – Grand Rapids Pride Center: The 29th annual Grand Rapids Pride Festival hosted by the Grand Rapids Pride Center (GRPC) is taking…
How to Avoid eCommerce Cart Abandonment
A study conducted by Yahoo’s Aabaco Small Business shows that 83% of eCommerce customers never buy the stuff in their cart. (Hint: eCommerce customers = people who are…
Bullseye: Why We Love Target's Knockout Branding
There’s one place on earth about 90% of shoppers can agree is “their happy place.” The wonderland of Target is indeed a tempting place to…
Printing: It’s Complicated
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented…
The Importance of Face-to-Face Communication
With only 24 hours in a day, it’s hard to check off all of your to-do’s. Agency life is known for working around the clock…
Your Biz Your Town – Music, mold & meat
It’s the fourth Friday of the month … You know what that means … Your Biz Your Town. This month’s Your Biz Your Town segment…
PR Can't Fix Stupid
This blog was originally posted on smallbizmusings.com, but it was so good we had to share it again. Public relations can only do so much.…
10 Website Must-Haves in 2017
Is it time for a new site? Your website is the hub of all marketing activities. It could be how you generate sales, where you…
Utilizing YouTube for Business
Videos are scary to make. No one likes the sound of their voice or the way they look on camera, much less putting themselves out…