As PR specialists, we’re always seeking ways to accomplish our tasks quickly and efficiently, cause we have a lot to do. Artificial Intelligence has become the new buzz since it was introduced to the public. As AI advancements continue to raise concerns for job security, business professionals have recently been worried about the demand for […]
We get it, you are super busy. Being in PR means your days are booked. You have media lists, interviews, pitches, press releases, client calls, and everything in between. Last on your to-do list is learning and reading up on what can make you better. Although it might be last on your list, professional development […]
We weren’t going to be quiet on this topic. If you’ve been keeping up with sports news recently, you would know that PGA and LIV have now merged. For those of you who have no idea what we’re talking about, let us enlighten you on this bullshit….and we mean bullshit. The Background PGA has been […]
The future of marketing is always evolving, just look at AI – we’re all trying to figure out these robots and how to use them for good. So what can we expect in the next 5 years? It’s kind of scary, but also exhilarating if you think about it. Personalization Will Become Even More Crucial […]
Remember the days when marketing executives would light a cigarette, pour themselves a stiff drink, and scribble some creative ideas on a napkin? The time when advertising was dominated by men in suits with slicked-back hair and persuasive charm? The advertising world has come a long way since then. As technology progressed, so did marketing. […]
A Comprehensive Guide to Utilizing Color Psychology Take a look at our website or visit us in our office and you’ll realize quickly how much we LOVE color. There is an entire psychology behind color and how it is used in different applications. For our office design we just gravitated towards colors that made us […]
As marketers, we are always on the lookout for the latest (relevant) trends to jump on and leverage for ourselves or clients. With TikTok being one of the hottest social media platforms (until it gets outlawed), we’re looking at the viral trends on this app to see what valuable insights we can glean. Glean is […]
Isn’t it always the story of a small business owner’s life to want to promote their biz but not have enough funds for really kick-ass marketing tactics? Don’t sweat it, there are still ways you can get your brand out there on that tight budget. The key is knowing who YOU are as a business […]
What’s the first thing that comes to mind when you think about the local media? For many companies they think ‘small time’ or ‘not worth the investment’. To put it bluntly, which is 100% the 8THIRTYFOUR way, you’re wrong. Local publications can ABSOLUTELY be more valuable for your brand than the Wall Street Journal or […]
