What’s the first thing that comes to mind when you think about the local media? For many companies they think ‘small time’ or ‘not worth the investment’. To put it bluntly, which is 100% the 8THIRTYFOUR way, you’re wrong. Local publications can ABSOLUTELY be more valuable for your brand than the Wall Street Journal or […]
Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture? From TV shows to movies to music, branding is a key element in creating a unique identity that fans can connect with. In this post, we’ll take a look at […]
2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging them through their own stories and experiences. It also means, stop with the filters, overly polished feeds and corporate speak. As a brand it’s hard to balance professionalism with authenticity, […]
If there’s one thing about us, we love proving people wrong. One evening we were doing what we do best – you know, sipping on something fun while petting a dog or two – when we stumbled upon a lovely piece from Forbes Business Council breaking down public relations misconceptions. We found ourselves nodding vehemently […]
We’re kind of partial to the agency world, but we understand it isn’t everyone’s jam. Some people like the dull, mind-numbing corporate world. Fun. We figured we’d break down the differences for ya, so here is our side-by-side comparison of agency vs. corporate. Both sides have their pros and cons, you gotta pick what is […]
The times are a-changing and as pop-culture icon and Clueless bestie, Tai Frasier would say, “we are rolling with the homies.” If you are not familiar with recent changes to PR life, we are coming in hot with the 2023 download. Inbound PR Public relations will always be about storytelling, but now you gotta tie […]
Stop throwing shit against the wall to see what sticks, it ain’t a strategy (much like “ain’t” ain’t a word) and it’s making the rest of us social media managers look bad. Let’s talk about actual strategies for effective social media marketing. We’re gonna start with a social media style guide, we have these for […]
In this industry, we love to talk about all the shiny parts of our jobs—the new websites, huge earned media placements, gorgeous rebrands, and everything that glows. Of course, those are super brag-worthy items, but sometimes it’s easy to lose sight of the nitty gritty work that it takes to achieve those results. It’s the […]
Alright grads, soon-to-be grads or young professionals; we get a lot of questions about what to bring to an interview or what to submit when you really want that call. Gone are the days of print portfolios…but that doesn’t mean you shouldn’t bring something to showcase, more than likely the individuals interviewing you are big […]
As a way to combat imposter syndrome, we like to celebrate our wins and take a stroll down memory lane to reflect on the great media we’ve obtained for the last month or so. Before we dive in, here’s a quick reminder about PR. PR is hard work. We make it look easy, but what […]
