“Kim… I have a feeling I’m not in college anymore.” – Overheard at 8THIRTYFOUR Trust us, we get it. Like how Dorothy discovered Munchkinland is nothing like ole’ Kansas, post-grad life is on that same wavelength. The syllabuses fly away, junky apartment furniture is traded in for new (if you’re lucky), and the thought of […]
Video has become one of the most effective tools for building a deeper connection with customers. Look at TikTok, Instagram Reels, YouTube, streaming ads, and you’ll see what we mean. Video content can help businesses tell their story, capture the attention of potential customers, and build brand awareness. Here is the deal, though, not all […]
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO. Now it’s UGC. We love a good three-letter acronym. But just like those other phrases, people love to toss UGC around without digging into what it is and why it […]
Hey there Ashley Pink Princess. Woah! Haven’t heard this nickname in while. I have grown up quite a bit since we last chatted. Have you started high school yet? That’s where things get pretty crazy. High school is when you start experiencing a new environment for really the first time. New school, new friends, new […]
In this edition of This Week in Media we cover it all – politics, entertainment, celebrities no one cares about and climate change. Kind of feels like we’re living in a reality TV show, maybe we are and this is like The Truman Show and we’re all being punked. It would sure explain a lot. […]
If you’re an intern, this blog isn’t for you. This blog is for you to hand to potential employers, the companies wanting to hire you for an internship. We’re realizing just how terrible it can be out there for you. It boggles our mind how companies hire interns and then promptly forget they exist. To […]
The 8THIRTYFOUR PR team is hard at work with pitch writing, stalking all the journalists, and navigating summer pitching schedules (insert headache here). We also like to celebrate our wins, so here are a few. We really write these blogs so we don’t forget about our stellar placements. Give Us the Gift Guides (With a […]
June 21 was the official start of summer in Michigan. We wait for it all winter long, wade through the rain in the spring, and wistfully watch the trees for their first buds. It’s here, and boy, have we been waiting for time to take on our favorite activities, soak up the sun and spend […]
As PR specialists, we’re always seeking ways to accomplish our tasks quickly and efficiently, cause we have a lot to do. Artificial Intelligence has become the new buzz since it was introduced to the public. As AI advancements continue to raise concerns for job security, business professionals have recently been worried about the demand for […]
We get it, you are super busy. Being in PR means your days are booked. You have media lists, interviews, pitches, press releases, client calls, and everything in between. Last on your to-do list is learning and reading up on what can make you better. Although it might be last on your list, professional development […]
