It’s Thursday, so we are throwing it back a year and rebirthing one of our most famous blogs, Life on the Interwebs: Creating Digital Relationships. In the world we live in, social media and online personalities are crucial to connect with audiences. But here’s the thing: everyone else thinks so, too. It is almost unheard […]
I started out writing a blog on networking and getting involved…but then I said screw it. I’m tired. I want a nap not another networking event or board meeting. From year long programs… When I was in my early 20s I spent every morning, lunch and evening at a networking event – American Marketing Association, GRYP, […]
“Do you blog?” is the first thing a communications firm will likely ask you or recommend to you when you ask how to get more business or website views. We can’t stress enough how important it is for a company to create and distribute original content on a regular basis. Here are our reasons every […]
Whether you are an introvert or an extrovert, networking is a necessary evil, unless of course you work in a cave and are required to stay in said cave and never leave. Most of us in the professional world need to attend lunches, evening soirees and breakfast events to grow our network and to build […]
Okay, so perhaps one of my longer blog titles…but admit it, pretty catchy. I don’t know how to even begin relating or explaining to all of you, how thankful 834 is to have a friend in Shelley Irwin and to be able to chat with her once a month on all things nonprofit, small business […]
This afternoon, I will be presenting to the Grand Rapids Opportunities for Women organization on Marketing on a Shoestring Budget. This is one of my favorite topics to chat about, mostly because I truly believe it takes more time and energy than it does money to launch and maintain a successful marketing program. Marketing is […]
I just recently read an article on Entrepreneur.com on the differences between networking and connecting. Read the full article here. It dawned on me that I am a connector. According to my friend and colleague, Sue Tellier, she has been telling me this for years (but I neglected to listen). In fact her email response […]
Dear Small Business Owner: There are companies thriving in this economy, including many small businesses. In a highly competitive market, effective marketing can make a huge difference in the bottom line and contribute to a strong bottom line. There are advantages to being small; by creating a marketing plan and increasing participation in the local […]
You’re a small business and money is tight (or non-existent), so what do you do to increase your company’s visiblity? Here are a few tips that are tried and tested. (How do we know? We do it.) Get Involved: Join a committee for your favorite charity that represents your company well. By getting out there […]
I can’t think of a better way to end the last day in 2010 than another segment of “Your Biz, Your Town’ with Shelley Irwin on her Morning Show. Today we talked real estate, blind dinner dates, ADDY Awards and free lunch and learns. This morning’s guests were Jennifer Feuerstein of Care Resources, Inc., Kristen […]
