media coverage Archives

Magazines surround the logos of Special Olympics Michigan and NTG SCS

February 5, 2025

When Industry Knowledge Drives National Coverage

Case Study, Causes We Fight For, Client Love, Public Relations
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Let’s talk about how our clients kicked off 2025. While many people like to ease into the new year, we were making sure our clients stayed top of mind for the major stories that matter. Supply Chain Insights Make Headlines NTG Supply Chain Solutions kicked off 2025 with some serious momentum, landing key media coverage […]

Festive garland wreaths the streets of Grand Rapids with the text, "If you're in public relations, you should be mindful of the holiday season when pitching to the media."

November 14, 2017

How to Pitch Around the Holidays

If you’re anything like our ringleader, Kim Bode, then you’ve probably ditched the pumpkin spice for peppermint, put up Christmas decorations and are jamming to Christmas music, as we speak. You may even have a countdown until Christmas engrained in your memory (T minus 41 days), but hey, we don’t judge. Whether you’re encapsulated […]

A cameraman points a camera at a talk show host.

June 15, 2017

PR: We do not "pay to play"

Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Entreprenuer.com defines PR as, “Using the news or business press to carry positive stories about your company or your products; cultivating […]

media coverage

When Industry Knowledge Drives National Coverage

How to Pitch Around the Holidays

PR: We do not "pay to play"

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