You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords. Or maybe you live under a rock, and neither of these is true. Let’s look at it this way: You need a new […]
We’ve heard the terms unnecessary, irrelevant and wasteful used to describe the online marketing from a manufacturing business perspective. We’ve heard claims that ‘my customers don’t look for me there’, and ‘this doesn’t make sense for our industry’. If you have similar thoughts about digital marketing for your manufacturing business, it’s time to reconsider. It’s 2017, and […]
Oh, the ever changing Facebook algorithm… If you struggle to stay up to date on the Facebook news feed changes, you’re not alone. One of the latest updates Facebook has made is prioritizing live video content that captivates users attention for longer periods of time. It’s no surprise that Facebook really cares for their Live feature, as they’ve […]
We are big believers in the ‘never stop learning’ philosophy. If you shut your mind off to new ideas, concepts and refuse to push the boundaries of your own understanding then how do you ever grow intellectually? We read, we watch we observe. Here is what we are digging into to make us smarter. Kim […]
Alanna York was ready to close shop on her Controlled Chaos haircare business. A hairstylist and salon owner, York spent her entire life looking for the perfect product to tame her curly hair. So she decided to create her own solution and sell a product line. An appearance on ABC’s Shark Tank gave York and […]
The biggest complaint when Instagram Stories came out was that it was practically the same exact thing as SnapChat. Yes, their purpose is the same. But no, they aren’t the same when you consider audience, viewership, usability, or reach. So what is a business to do with these platforms? Pick one over the other? Pick […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
Social media is a complex and ever-evolving animal. It seems like every few months, there’s outrage over a new Facebook feature and (surprise!) everyone calms down and gets used to it within a few days. We’ll admit, there is a lot to understand about social media. There are plenty of platforms out there and it’s […]
Social media is great for sharing memes and political rants, but for businesses, it’s key to growth. Look at it this way: a social media profile (or, as we suggest, profiles) is essentially free advertising. Use them to their fullest and you can get your business in front of new eyes every day. Key to […]
