Manufacturing has stood the test of time, from the industrial revolution to robots and artificial intelligence. The industry has literally shaped America, and provided millions of jobs. It has embraced new methodologies and new technologies in order to improve efficiencies and drive cost savings. So, why have you not done the same with your marketing? […]
What’s going on with Facebook, and who is Cambridge Analytica? You know Facebook – that blue F, used by over 2 billion people around the world. That brilliant company, turning your data into $40 billion in ad revenue last year. You’ve probably also heard of Cambridge Analytica, a British analytics and consulting firm who mines […]
Social media continues to be a huge communications opportunity for companies of all sizes and industries. Making the most of any social channel requires that you offer timely and interesting content, and in a voice that is uniquely yours. This means that your posts, and responses, are consistent in vocabulary, tone, and overall style so […]
My name is Alex, and I’m the Digital Associate here at 8THIRTYFOUR. I have two passions in life: coffee and digital marketing. These two passions have one key thing in common: the quality of the end product is very much dependent on the quality of the process. Coffee grown on the same plant can taste […]
Facebook is returning to its roots. And while this might mean a breath of fresh air for users, it will present challenges for businesses and brands. Mark Zuckerberg announced yesterday that Facebook’s newsfeed will change (again) and begin encouraging “meaningful interactions” that encourage users to “build meaningful relationships.” The Facebook algorithm that powers your newsfeed […]
***This article was originally published in the Grand Rapids Business Journal We are calling 2018 the year of digital marketing. Businesses that have a strong digital marketing game are those that have a clear digital marketing plan. Execution of your digital strategy includes the use of robust content marketing plans coupled with strategic website design […]
At 8THIRTYFOUR, we love data. We really love data. How else are you supposed to know which digital marketing efforts work and which don’t? We are constantly looking at and analyzing data and using it to report to clients on the performance of their campaigns. However, we were recently reminded that some of the web […]
The Devastating Impact of Today’s Ruling Today, the FCC voted to repeal Obama’s net neutrality regulations. You’ve probably noticed that people aren’t happy. We are some of those people. Here is a brief recap to get you up to speed, along with the ethics behind why you should be seriously pissed off. What Exactly Is […]
Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site. While a ton of people use it (over 65 million business professionals from around the world, to be exact) it’s still pretty clear that not all users know exactly what to do when using LinkedIn, especially if they […]
