Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media regarding events, press conferences or exciting news that cannot be conveyed with a press release alone. Each media kit is composed of several components and can be tailored to each […]
Writing is hard, even for those who have to do it on a daily basis. A lot goes into creating really great writing, whether it’s copy for collateral pieces, a company-wide email or a blog, good writing takes time and effort. For this post, though, we’ll be focusing on writing blogs, because there is great […]
A streamlined process is extremely important when it comes to getting public relations right. Today, that means using social media to reach-out and engage the people you need to be talking to for your client in order to maximize reach. At 834 we recognize this and have a full social media PR pitch process that we […]
Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So what is it? How does it differ from traditional marketing? Why is it so important? All good questions my young Jedi (you can hope that is the only Star Wars […]
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy influence on a target audience, the strategy and behind-the-scenes work are what create an unforgettable brand. Do Your Research: Develop a Communications Plan Knowing your audience in detail is essential. […]
WGVU Your Biz Your Town What does Biggby Coffee, a 15 year old black lab, a distillery, historic bar and design/build company have in common? It’s the line-up for this month’s #YourBizYourTown!!! Can you feel the excitement??!!!! It is always a party when 834 gets together with Shelley Irwin on the WGVU Morning Show. The […]
It is finally your favorite time of the month again! The time where current and future PR pros reflect on their careers and lives in a “letter to my younger self” format. Today we are featuring Emma Thibault, resident 834 PR Intern. You’re living more than 300 miles away from your family, you’re unemployed and you’re forced to live […]
Websites don’t have to be pretty to be powerful. There is a lot of talk about user-friendly design and design thinking. Websites need to be optimized, focused on buyer personas (your target audiences), well architected, responsive and set up for the ultimate conversion for visitors. Websites do a lot, and when done correctly, they do […]
Here in West Michigan we are surrounded by a thriving art and design culture. The West Side is host to multiple art museums, art-focused organizations and a rich underground art scene. Last week, West Michigan Design Week brought these different communities together, showcasing a variety of disciplines including architecture, interior, graphic, and industrial design and much more. […]
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by technology. Yet one of advertisers and marketers biggest “to-do” is channeling their efforts and how to market to Millennials specifically. With about 80 million Millennials […]
