Why Writing is Important for Design
“Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand…
Author: 8THIRTYFOUR
Case Study: We Dig Detroit
Here at 8THIRTYFOUR, we work with all kinds of clients. From projects and events to long-term relationships, we’ve got it handled. And that’s what makes…
Summer in Michigan
Summer in Michigan is what songs are written about—just ask Kid Rock. We spend our time outside by fires, inhaling ice cream, boating, and heading…
Inconceivable: Misused Phrases and What You Really Meant to Say
Some words are just hard to pronounce, like sorbet. It’s not “sore-bet” like it’s spelled—’cuz the English language is stupid—and when you say it wrong,…
This Week in Media
Every once in a while, we like to take a look at the events shaping our state and nation—mostly so we can be depressed and…
What Else Ya Got, Google?
When we say, “Google,” what comes to mind? For most people, it’s the good ol’ search console, or maybe for you Android users, it’s your…
Our Month in Media
We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community…
Brand Fails
Welcome to our second edition of brand fails, it’s when we call out brands for some really weird, insulting, idiotic products or campaigns. Our 2016…
To Speak or Not to Speak
Why do brands these days always have to get political? Um…how can you not? Besides, it’s important, it drives business and create customer loyalty. If…
Creating a Brand Mood Board
Mood boards serve as a bridge between concepts and the creation of a brand. They are your design process roadmap, if you will. They identify…