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Six young adults, millennials, and gen Zers lean aginst a concrete wall while on their phones with social icons floating above them "KPI vs. Vanity Metrics"
January 18, 2023

KPI vs. Vanity Metrics

We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track our work. Our team spends a lot (like a lot) of time figuring out which metrics to track, how our tactics impact them, and whether or not posting a bunch […]
This Month in Media
January 13, 2023

This Month in Media

Well howdy do, it’s 2023. We plan to start out every blog for the immediate future reminding ourselves it’s 2023 – apologies in advance. As you know, we like to do a recap of some of the stories we got to tell on behalf of our clients in the previous month or so. It’s a […]
Two glasses of beers clink together for a cheers "New Year's Anti-Resolutions"
January 11, 2023

Anti-Resolutions

It’s 2023. Dear people who make resolutions: We know you are busy flooding local gyms, the produce section in the grocery store and are also not having a drop of alcohol – you’re a real downer.  Since we’re not lame, like you, we bring you the 8THIRTYFOUR Anti-Resolutions. Schedule Multiple Happy Hours Instead of Dry […]
A hand stacking blocks with a blue background, surrounded by orange and green graphic elements, and the words "how to build marketing personas".
January 4, 2023

How To Build Marketing Personas

OMG you guys! It’s our first blog of 2023. It felt fitting to focus on identifying your customer base and what influences them to buy or interact with your business. Plus you get to make up fictional people and it’s a lot of fun. We’ve talked about this before because it’s really important for businesses […]
A woman puts her hands to her head in frustration because her site didn't show up on Google's front page the first day it launched
December 14, 2022

SEO Doesn’t Happen Overnight

If there’s one thing we get asked all the time, it’s “how long will it take until my brand/website/product shows up on the first page of Google?” What a question. Client expectations range from literal hours after website launch to asking why they aren’t on Google before a website has even been pushed live. We […]
A group of millennials and gen-Z hanging out on their phones while sitting on a couch
December 9, 2022

2023 Social Trends

Another year ends, bringing with it the same damn thing as last year—another 365 days of keeping up with the Joneses on social media. So let’s get ahead, dive in, and see where things are going. Video (Duh) Everybody already knows this. As the average user’s attention span drops to 8 seconds, the feat is […]
A man scratching his head in pain as he tries to wrap his mind around SEO
December 7, 2022

SEO for Dummies

There’s a lot to know about digital. Like, a lot. And let’s be honest, it’s like super confusing unless you’re nerds like us.  At the very least, we want to give you some base knowledge, so you don’t get screwed by any of those shady agencies out there. Welcome to the world of SEO. Come […]

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