8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you stand out? Or would you sound just like the other guy? Companies spend a lot of time on logo development, creative, website development and all the […]
You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call, and you realize you retained none of the actual strategy behind the brief? Before you start jumping to conclusions about needing a new career, stop for a second and make […]
Hi, 👋🏼 As you’ve probably noticed from our socials, we are in a new location on the NE side of Grand Rapids, known as Creston, and we are VERY excited about it. Creston is where 8THIRTYFOUR was born, and it is very special to all of us, which is why we made a big investment […]
Strategy and branding projects are some of our favorites. Especially when they are companies making significant steps to make the world a better place. Our client, Mana Pacific is a social impact company that develops, finances, and de-risks scalable island resiliency projects in Hawaii and the 22 Pacific Island Countries and Territories. Sound simple, right? […]
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy influence on a target audience, the strategy and behind-the-scenes work are what create an unforgettable brand. Do Your Research: Develop a Communications Plan Knowing your audience in detail is essential. […]
