Another year ends, bringing with it the same damn thing as last year—another 365 days of keeping up with the Joneses on social media. So let’s get ahead, dive in, and see where things are going. Video (Duh) Everybody already knows this. As the average user’s attention span drops to 8 seconds, the feat is […]
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what content is best (video, photos, gifs)…the list goes on. I mean, will the picture of the dog drinking a margarita get more engagement than the video of Kim drinking wine? […]
HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences and they want it yesterday. We dug into the 68 page report and pulled out what we feel are the most important takeaways. We highly encourage giving the entire […]
If you haven’t heard the news that Facebook has changed their name to “Meta” then you’re probably living your best life off the grid. Since the announcement was made, our digital-loving-selves have been drinking from the Twitter firehose and we gotta tell ya, there is some real great stuff out there. As a group of […]
When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will ever interact with Khloe, Kim or Kourtney (which is 100% fine by us). There are a lot of benefits to working with influencers, but the landscape has changed; your customers […]
TikTok users doubled during the pandemic. Let us say that again – doubled. The network has 689 million users internationally – um, wow. Revenue in 2020 is estimated at $1 billion, so like, a tiny fraction of Jeff Bezos’ fortune. All of us find it pretty hilarious. Some of us watch it for the dogs, […]
We have a lot of fun with our client’s social media. We get to educate, inform, entertain and engage with their target audience based on the types of content we create and post. We stick by the following hard and fast rules to ensure things don’t get stale and avoid boring our followers. Be Consistent […]
Our people are by far our most valued asset. We have the best team! Culture, after all, is our favorite and most overused buzz word, and we even wrote a blog about how to create a great one. But it’s true. A company will struggle to find success without good people behind the work. So […]
Maybe you’ve noticed it, maybe you haven’t. The latest trend in social media is apparently to not be on social media. Brands like Lush and even our favorite congresswoman are opting out and taking a break from social media platforms. (Side note: we find that super annoying. If you don’t care about social media, […]
Facebook ads allow for some of the most specific and effective targeting in the digital space. This has been the case for quite some time, but it looks like the social media giant is upping the ante by adding Value-based Lookalike Audiences. What exactly do these new audiences mean for Facebook advertising campaigns? Our digital […]
