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ROI

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A loading circle shows 84% while text reads, "84% of industrial professionals use the internet to find components, equipment and services."
March 28, 2017

Manufacturing and the digital divide

We’ve heard the terms unnecessary, irrelevant and wasteful used to describe the online marketing from a manufacturing business perspective. We’ve heard claims that ‘my customers don’t look for me there’, and ‘this doesn’t make sense for our industry’. If you have similar thoughts about digital marketing for your manufacturing business, it’s time to reconsider. It’s 2017, and […]
A discussion is had on a news segment from WZZM about staying active in the winter.
March 7, 2017

Measuring the effectiveness of PR

Public relations is often intangible when it comes to measuring the effectiveness or effects it has on your overall company sales. PR is meant to drive relationships, awareness and connections. By having a consistence presence in the media, you are keeping your competitors out of the spotlight, but that can’t always be tied back to […]

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