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research

Home - Posts tagged: research
A female business owner typing on her laptop.
September 25, 2020

The Importance of Market Research

You know the saying, “we study history to not repeat the mistakes of the past?” It’s kind of like that with market research. Communication strategies are not just pulled out of thin air. They’re based on information about consumers’ needs and preferences. How that information is gathered can differ—surveys, interviews, competitor analysis, etc. The important […]
A black keyboard with cartoon ghosts, bats, and a spiderweb superimposed over it.
October 31, 2018

Spooktacular Ghostwriting Tips

We’ve said it before and we’ll say it again… Not all ghosts are scary! Last year we celebrated Halloween by sharing ghostwriting tips on the blog, and in the spirit of all things spooky, we are officially resurrecting this topic. Ghostwriting, meaning you are hired to write something that will be credited to another person, […]

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