The latest tool in PR pros’ toolboxes is the invite-only social networking app, Clubhouse. People are going crazy to get access to find out what all the buzz is about. Clubhouse users can listen in on conversations, interviews and chats or discussions between “interesting” people on various topics. According to The Guardian, “it’s kind of […]
As a PR professional, your days are filled with research, media lists, interview coordination, segment rundowns, media kits, pitches, press releases, follow-up, emails, client calls and more. What we often put last is ongoing education and learning. It needs to be a top priority, and these kickass PR newsletters are a great place to start. […]
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your inbox to explode. And then it doesn’t. Instead of media buzz, you get crickets. Sure, maybe there was an important breaking story that bumped your pitch out of the limelight, […]
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being in charge of accurately telling a brand or company’s story in a way that pleases all stakeholders is like holding a tiny little bird in your hand; it takes care […]
We sometimes find that the perception of public relations is skewed by those who don’t work in the field, and a lot of people still don’t understand its value. The simple fact is, if you want people to start talking about you or your brand, you need to have a skilled public relations team in […]
To be a successful publicist, you need to be patient, thoughtful, and extremely organized. Landing the right stories can be an art form and something that does not happen without hard work. A lazy publicist can be a source of irritation for media members, and can give good publicists a bad name. In the past, […]
The 8THIRTYFOUR team is known for being bold, creative and always ready to take on a challenge. That is why Miller Johnson, a well-known law firm with offices in Grand Rapids and Kalamazoo, sought our services when they decided it was time to launch a campaign that put a much-deserved spotlight on their female attorneys […]
Hey younger self, I’ve been working in PR for well over a decade, even longer if I use my *real* age (which I won’t). I wanted to catch you up on a few things that you should be thinking about, especially when you are just starting out. I’ve been giving out this information to individuals […]
