Before you start fidgeting and anxiously bouncing your leg at the thought of a media interview, just breathe — or gulp down a glass of something strong. We’re here to help you with a few tips for nailing your next interview with the press, so you can take a much-needed chill pill. Be Prepared To […]
This has to be our one gazillionth blog on the topic of public relations research, but it’s worth repeating and we really like to be heard. You don’t have to take our word for it, but we were named a Top 200 PR Agency by Forbes…so we may know a thing or two. When you’re […]
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public relations, it can seem a bit voodoo-esque at times and downright confusing at other times. According to SpinSucks only 3.27% of all PR pitches sent are ever responded to by […]
It feels like everyone has a podcast these days, and if you’re thinking the same thing, you’re right. They do. According to a Podcast Insights 2021 study, over 2 million podcasts exist, and 16 million people are “avid podcast fans.” Does avid mean they are all obsessed with Crime Junkie like our president, Jen? We’re […]
We really hate being described as “small” or “boutique,” as it often disparages the work we do for our clients, not to mention ourselves. After all, small didn’t prevent us from being named a Forbes 2021 Top 200 PR Agency or a Michigan 50 Companies to Watch. Here’s the deal, we shouldn’t have to wave […]
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
We promise this blog will be interesting, albeit it’s title. In the ever-evolving and highly stressful world of public relations, practitioners are often asked “how does PR increase my sales?” or “how will I know PR is actually working for my company?” Before we dive into one of the ways to measure effectiveness, we’d first […]
