If you come at us with pink power tools or some antiquated housewife advertising, you are practically guaranteeing we won’t buy your product. Assuming women will go wild for anything wrapped in pink, or will only use power tools if they are a feminine color, is beyond insulting. Repeat after me; Gendered Marketing is stupid […]
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure know how to have a good time, I mean what an exciting topic. You can view our first take here (don’t judge the shitty blog graphic – we’ve grown). Our […]
Machine Learning, Transparency, New Campaigns, and What It All Means If you’ve read our past blog, you know that Google is ditching AdWords and bringing forth a new brand, Google Ads. They made it clear that the change was big, but it wasn’t until the internet giant’s Keynote Address this week that we knew exactly […]
AdWords, Google’s platform that has been serving you ads for the last 18 years, is being replaced. Google announced last week that over the course of July they will be phasing out AdWords. So, what does this mean for your ads, data, and online presence? We’ll break down what we know today, and we’ll answer […]
