Have you ever swooned over a beautifully designed logo? Have you ever seen that same logo immediately ruined by the use of Papyrus, or a gaudy fluorescent color? Below is a short lesson on the importance of brand guidelines, and avoiding a graphic designer’s biggest pet peeve*– brand inconsistency. *OK– It’s my biggest pet peeve, but […]
It was about a year and a half ago when I was still living in Chicago that my mom sent me a quick email saying, “Hey, I found the perfect place for you to work if and when you come back to Grand Rapids. It is a female-owned business downtown AND… there are office dogs. […]
One of the top questions we are asked (right after, “Where’s Jimmy?”) is, “What exactly is integrated communications?” Which is fine because we LOVE talking about integrated communications, and not just because it is a part of our company name. We enjoy helping others understand that the world of communications is constantly changing, and having […]
It’s no secret that we love data. If you don’t look at the analytics surrounding the content you produce, how do you know what’s working and what isn’t? We constantly study data and results for our clients, and we also keep an eye on our own content to make sure we are giving our audience […]
It’s a New Year, but that doesn’t mean that the issues of last year just go away. Policy changes of the last year will continue to cause conversations into 2018. Our founder, Kim Bode was inspired by one of these policy changes that occurred in September. The new year will mean new challenges for business […]
We love a lot of things at 8THIRTYFOUR, but if we were pushed to give a Top 5 List, it would probably look like: Dogs Wine Coffee Parties Small Businesses That last one might be a bit of a surprise, but we really do LOVE small businesses. We love them because they’re pretty super. Small […]
It’s the most wonderful time of the year, according to most. The holidays offer up a special time for many to celebrate and experience meaningful traditions. For those of us in the office this time of year, it can be challenging to stay focused once the decorations are up, the first quart of Eggnog appears […]
Dear Santa, I’ve been very good this year. For Christmas, I’d like a pony, a Teddy Ruxpin and Legos. —- Ok, so your Christmas list might look a little different than it did when you were a kid and you may or may not have been that good this year, who are we to judge? […]
Here at 8THIRTYFOUR, we are thankful for a lot! Wine, dogs, happy hour, coffee, food…just to name a few. And, of course, we are also thankful for our amazing clients, our wonderful community and the fact that we have been in business for TEN YEARS. Yes, TEN. A decade. A decade we are extremely thankful […]
There’s more to Thanksgiving than going overboard on stuffing, being asked awkward questions around the dinner table, and consuming too much wine. (Hey, it happens.) While Thanksgiving Day calls for family, traditions, and thankfulness, the days following Thanksgiving call for shopping and giving. Black Friday Since 1952 Black Friday been considered the start of the […]
