I have been focusing a lot on process lately and it hurts my head. I have always been of the mindset to jump in, roll up the sleeves and get to work. I realize now (after several headaches) that if you outline the desired results, and then map out the steps to achieve this result…your […]
In November of 2011, the West Michigan based law firm, Smith Haughey Rice Roegee will be moving into the historical Flat Iron Building in downtown Grand Rapids. The project includes approximately 26,600 square feet with the ground floor housing a reception area, elevator and an open tenant space, which was formerly occupied by Blake’s Turkey. […]
In September of 2010, 8THIRTYFOUR was asked to plan a very special event, one that would honor Former First Lady, Betty Ford. It was an exciting event to plant, as it included public relations, event management, social media, design and coordination with the Gerald R. Ford Presidential Museum. Through Mrs. Ford’s courage, advocacy and activism, […]
8THIRTYFOUR was hired to plan the inaugural Alliance for Health – West Michigan Salutes Health Heroes. The goal of the event was to raise the organization’s awareness within a younger demographic, while also recognizing individuals in the community who stood out for their work and actions in the health and health care community. It was […]
Companies that serve the health care or life science industry, sometimes have a hard time telling their story to the local community. When the services you are offering are complex, how do you break it down so everyone understands? 8THIRTYFOUR worked with Rapid Growth Media, a local online publication, to develop a video that would […]
In 2008, the West Michigan Science & Technology Initiative (WMSTI) celebrated their 5-year anniversary. It was important that through the celebration, WMSTI’s success and partners were recognized.By working with DVS Creative, 834 was able to develop a video that captured all of the key messages while also communicating the organization’s vision for the future.
I can’t honestly remember when it started. I was introduced to him by friend and colleague, Sue Tellier of JetCo Solutions. Sue was always going on and on about how intelligent and insightful this Seth guy was and giggling when his name was mentioned. I assumed it was a girlish crush and then I stumbled […]
I can’t think of a better way to end the last day in 2010 than another segment of “Your Biz, Your Town’ with Shelley Irwin on her Morning Show. Today we talked real estate, blind dinner dates, ADDY Awards and free lunch and learns. This morning’s guests were Jennifer Feuerstein of Care Resources, Inc., Kristen […]
‘Tis the season for much networking and professional growth. Today, November 30th we chat with GROW, Humane Society of Kent County and a returning American Marketing Association speaker. A special shout out to Laura Pecherski (@lpecherski on Twitter), a great friend, who agreed to host today’s segment with Shelley Irwin as I was previously engaged. […]
Industry: Food Client: Michigan Celery Services Performed: Branding Description: Develop a new brand to reflect the history of the co-op, while also capturing the new direction of the organization.
