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A loading circle shows 84% while text reads, "84% of industrial professionals use the internet to find components, equipment and services."
March 28, 2017

Manufacturing and the digital divide

We’ve heard the terms unnecessary, irrelevant and wasteful used to describe the online marketing from a manufacturing business perspective. We’ve heard claims that ‘my customers don’t look for me there’, and ‘this doesn’t make sense for our industry’. If you have similar thoughts about digital marketing for your manufacturing business, it’s time to reconsider. It’s 2017, and […]

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