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Communication Strategy

Home - Posts tagged: Communication Strategy
October 22, 2021

3 Reasons You Need a Strategy

You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call, and you realize you retained none of the actual strategy behind the brief?  Before you start jumping to conclusions about needing a new career, stop for a second and make […]
A female business owner typing on her laptop.
September 25, 2020

The Importance of Market Research

You know the saying, “we study history to not repeat the mistakes of the past?” It’s kind of like that with market research. Communication strategies are not just pulled out of thin air. They’re based on information about consumers’ needs and preferences. How that information is gathered can differ—surveys, interviews, competitor analysis, etc. The important […]

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