EOS®, how we love thee. We love it so much, we’re writing about it for the zillionth time. We even chatted with superstar EOS® implementer, Amy Courter, on our latest Happy Hour Hustle podcast. The EOS® Journey When we started our journey with EOS®, we self-implemented and it was, to say the least, painful. As […]
Here’s a hard truth: your reputation can make or break your business or brand. In today’s world, if you’re not taking the time to manage and monitor your online reputation, you’re screwed. People love to speak their minds (that’s like…literally the point of social media), and without you to manage it, that can be murder […]
Project management is hard. It’s like having a relationship with each one of your clients (but not like that) and having to remember every minute detail about each of them… Maybe not the best analogy, but moral of the story is that project management can be confusing, especially if a roadmap isn’t put into place […]
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business owners often get marketing and lead generation confused and there is an important difference. Understanding the difference will help you direct strategies specific to your […]
Last week, we sent web director Rebecca Dutcher and content director Lindsay Patton-Carson to the fifth annual Indiana Conference for Women. So, what’s a Grand Rapids-based company doing in a completely different state? We’ve gotten to know our southern neighbors a little better thanks to Rebecca, who recently relocated to Terre Haute, Indiana. When we […]
Try getting the attention of your friend sitting across the room typing away on their mobile device. You’ll need all the luck in the world with that one. The amount of face-to-face contact is dwindling because many find it easier and more convenient to connect with on social media. A 2013 study by Google proved that […]
LinkedIn: World’s Largest Professional Network. The social networking website hosts over 147 million people with professional occupations, 60 percent of which are either decision-makers or individuals with direct access to decision-makers. The top four professions on LinkedIn are in the fields of information technology, marketing/advertising, financial services and computer software—all occupations with average incomes exceeding $60,000 annually. […]
