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Tag: black friday marketing

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Black Friday Marketing Takeaways that Last All Year

November 27, 2019

In the words of so many shoppers, “It’s the best day of the year!” Black Friday is only a few days away, meaning people everywhere

We're Kind of a Big Deal

2025 Michigan Celebrates Small Business Woman-Owned Small Business Award Recipient

Michigan Celebrates Small Business 50 Companies to Watch Award Recipient

8THIRTYFOUR Integrated Communications

8THIRTYFOUR Integrated Communications

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Your marketing problems didn't start yesterday. They've been building for months, maybe years.

Real fixes take time. Not because the work is slow, but because sustainable change requires honest assessment, strategic rebuilding, and follow-through.

@bode834 explains why rushed solutions create more problems than they solve and what actual marketing leadership looks like.

Link in bio.

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We're all hanging out downstairs in our office right now - for a very good reason.

@bode834 walks you through some of the big changes coming to 8THIRTYFOUR this year.

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Waiting for the right moment? It might never come. Sometimes you just have to go for it.

That's what Fiona McPherson Grant realized after twenty years in the game.

On the latest Happy Hour Hustle episode, she and Kim Bode dive into the reality of those early months of being a business owner, figuring out boundaries, and spotting the moment when things finally click.

Check out the full episode at the link in bio.

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Your business should be able to run without you, not someday, but now.

Most owners can't step away without everything falling apart. The @smallbusinessassocofmichigan's Women's Entrepreneurial Fellowship's latest blog breaks down why rest isn't optional and how to build resilience into your business.

Read the full blog at the link in bio.

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If you want experience that will actually prepare you, let's talk.

Send your resume, work examples, and why you want to work here to careers@8thirtyfour.com

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No better way to wrap up 2025 than with our friends at the @grymca.

We joined them at @woodtv as they talked about New Year's resolutions to get healthy, and how we can all do a better job at keeping them.

Episode out soon.

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Right now, it’s a workforce problem. But it doesn't have to be.

56% of business leaders say weak soft skills leave entry-level employees unprepared. 87% of companies worldwide already have skills gaps or expect them soon.

A lunch-and-learn won’t fix it. A bigger solution is coming in 2026, built around critical thinking, communication, problem-solving, and conflict resolution.

More at the link in bio.

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Still thinking about Lights on Creston last week 🎄

Thank you to everyone who stopped by our office for some boozy hot chocolate, for the reporters who got the word out, and for all the Creston businesses for making it memorable.

Can't wait for next year.

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With Christmas this week, here's a friendly reminder that it's OK to say no.

In fact, you should do it much more.

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Building a business means getting comfortable with disruption.

The @smallbusinessassocofmichigan's Women's Entrepreneurial Fellowship met virtually this month to learn the Lifeboat Method. The session helps founders clarify what matters most, challenge assumptions, and practice making smart decisions when plans change.

Thanks to David Rhoa for sharing what you know.

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Come visit us tonight from 4-8pm for Lights on Creston.

Enjoy some boozy hot chocolate, watch the tree lighting, hang out with some cool people.

Thank you to @crestongr @fikagrandrapids @kingmasmarket and @suntitle for getting up early, and to @fox17online for helping get the word out 🎄

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If we’re going to honor service, we have to take care of the families, too.

In a recent @detroitnews article, Kate Melcher explains how @fisherhousemich makes it possible for families to stay close while a loved one is in treatment.

Link in Bio

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Journalism has always relied on context. Now it’s competing with instant answers.

On our most recent Happy Hour Hustle episode, Maddie talks with Charlsie Dewey, Digital Director at @woodtv, about how AI summaries are reshaping visibility and traffic, and what it takes to keep local reporting accurate when the full story isn’t always what people see first.

Listen to the full episode. Link in bio.

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We appreciate @wzzm13 for featuring a Detroit-based social enterprise that’s recently expanded into Grand Rapids.

@rebelnell founder Amy Peterson shared how their model supports women transitioning out of shelter living through meaningful employment, why Grand Rapids was the right next step, and a few practical ways the community can get involved.

Check out the full interview at the link in bio.

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Showing up isn’t just a nice idea. It’s the whole point.

Thank you to the business owners who continuously show up for the @smallbusinessassocofmichigan - which is advocating for us on every level.

If we want things to change, we can’t stay on the sidelines.

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When a woman CEO needs growth capital, it can look like years of paperwork just to get in the door, while her male competitor gets a handshake first.

That gap has a name: the invisible tax.

It's one of the many reasons the @smallbusinessassocofmichigan's Women's Entrepreneurial Fellowhship was created.

Read the blog at the link in bio.

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Happy birthday, Ro!

Rowan makes our work sharper, our days easier, and our team better—plain and simple. We appreciate you more than you know. Hope today is all good things (and zero emails).

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Everyone wants the secret to marketing success. There isn’t one.

The brands winning right now are the ones doing the work: showing up, creating real content, solving real problems, and building real relationships.

That’s how we’ve operated for 19 years. It’s why we host hard conversations, like the Uncomfortable Community Conversation at @rebelnell, and why we support programs like @smallbusinessassocofmichigan's Women’s Entrepreneurial Fellowship.

There are no shortcuts. Just consistency, clarity, and impact.

Read @bode834's full blog at the link in bio.

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The holidays are a good time to be intentional.

Choosing small and local makes a bigger impact than we think.

@farmgirlflea_market is one way to do that, and it's happening today and tomorrow.

Thanks to @fox17online @woodtv and @wzzm13 for the spotlights.

Check out details at the link in bio.

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The recent NYT article lit a fire, and your reactions proved the conversation isn’t slowing down.

@bode834 breaks it all down - the feedback, the frustrations, and what’s really happening in today’s workplace - in our latest Happy Hour Hustle episode.

Listen to the full episode at the link in bio.

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