What is a SWOT Analysis? A SWOT analysis is an overview of a business’s strengths, weaknesses, opportunities, and threats. This ensures that leadership is on the same page regarding the company’s position in the marketplace, and helps to identify strategic opportunities for a brand. Strengths and weaknesses are internal to the company (think: quality, proprietary […]
You did everything right. You set your goals, you decided what you wanted to achieve in the new year, and you began implementing tactics to make your advertising dreams a reality. That was a month ago, and now you’re looking at the data that’s coming in and thinking to yourself, “Man. Am I doing this […]
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human connection is core to all that we do. If you fail to connect to your target audience, you will have little — if any — success long term. That is […]
In our latest article for the Grand Rapids Business Journal we talk instant gratification and Jimmy John’s as it relates to marketing. In marketing, “good things come to those who wait” means progress and results take time. As much as we would love to snap our fingers and make an instant impact, that isn’t how […]
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business owners often get marketing and lead generation confused and there is an important difference. Understanding the difference will help you direct strategies specific to your […]
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by technology. Yet one of advertisers and marketers biggest “to-do” is channeling their efforts and how to market to Millennials specifically. With about 80 million Millennials […]
Thanks to the fabulous group of women that welcomed me this morning to chat about my favorite topic…marketing. Some of you thought I was going to say dogs…didn’t you? For those of you that are not familiar with One Club is, it is a group of women (and one man) that get together on a […]
