We were originally going to write a blog about cannabis marketing today (4/20), but we don’t actually know much about the subject outside of enjoying the product….so we pivoted. Today is also National Lookalike Day, one of those really dumb made up holidays, but we’re using it as an opportunity to talk about differentiating yourself […]
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year) makes up roughly 20% of the U.S. population. F*ck we’re old. Gen Zers are progressive, more racially and […]
We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how to measure the effectiveness of your marketing programs. We realized we talk about tracking, monitoring, analyzing, but we haven’t actually done a deep dive into what the hell any of […]
8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you stand out? Or would you sound just like the other guy? Companies spend a lot of time on logo development, creative, website development and all the […]
According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the highest potential to create value, the competitive position that captures as much of that value as possible, and the implementation processes that adapt constantly to the changing environment while building […]
Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send 2021 out like the jerk it is) it’s time to plan for next year. Companies tend to jump right into the planning and skip over the part where they define […]
You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call, and you realize you retained none of the actual strategy behind the brief? Before you start jumping to conclusions about needing a new career, stop for a second and make […]
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly, and the ROI is much lower than inbound marketing. However, tying both together can be […]
It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of out of practice, and it seems everyone has forgotten how to effectively market themselves before, during and after a show. We see companies investing thousands (way more than that) into […]
We’re throwing lots of client love toward our friends at Cubi Market, we loved the work we did with them, and we really wanted to share our journey with you. Cubi Market is a shopping experience that makes buying local and fresh incredibly easy. They curate hard-to-find products from local artisans and farmers and make […]
