When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will ever interact with Khloe, Kim or Kourtney (which is 100% fine by us). There are a lot of benefits to working with influencers, but the landscape has changed; your customers […]
Political unrest, vaccination debates, women’s rights, return-to-office…seems like a lot of topics are off-limits, and we’re all walking around on eggshells. Even the weather has become controversial (global warming anyone?). How the hell are you supposed to market in this crazy world we live in? Don’t worry, we got you, and so does Ad Age. […]
Mistakes are a part of human nature. We all make them, and we’ll continue to do so. Think back to the last f*ck up you had. How did you handle it? Did you place blame? Did you make excuses? Did you own it? COVID is f*cking everything up. Businesses are struggling to stay safe while […]
We get it. 2020 sucks. It’s not the first time we’ve said it, and it’s not gonna be the last. While the past few months have been jam packed with a bunch of terrible stuff, we’re looking forward to the rest of this year. It has to get better, right? (Here’s hoping we don’t look […]
Our integrated communications process is the stuff of legends. People have been talking about it for a decade. It’s even been written about in our history books. Okay, so none of that is true, but it should be. The process is so extensive, we had to write about it in 3 blogs. The first blog […]
This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should do. As a quick refresher, we were talking about our integrated communication process and how it applies to our clients. Our process, the 8THIRTYFOURmula is unique to us. We spent […]
By now, you’ve probably realized how much we freaking love strategy; combined with data it’s a match made in heaven. They’re a great place to turn when things get a little complicated, like you know…a pandemic. Life is a weird nowadays, and that means businesses have to adapt quickly. Marketing is more important than ever, […]
As marketing people, we spend a lot of time explaining to people that their logo is not their brand, it’s part of it sure…but it is not the whole she-bang. When someone comes to us requesting a rebrand, 9 times out of 10 they just need to define their brand in the first place. There […]
We’re not exaggerating when we say, “digital marketing is everywhere.” It’s at the center of everything you do, whether you know it or not. How many times have you checked Instagram or Facebook today? How about that DSW email blast on their latest sale? Did you get a text alert about a charge on your […]
A lot of people would like to believe that famous phrase, “If you build it, they will come.” As romantic as it may sound, that line of thinking only works in Field of Dreams or Wayne’s World. In order to plan and execute a successful integrated marketing campaign in the real world, you can’t rely […]
