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A woman browses Facebook on her phone while white text reads, "Go beyond your comfort zone and create truly engaging content."
February 7, 2017

How Facebook Live can help your business grow

Oh, the ever changing Facebook algorithm… If you struggle to stay up to date on the Facebook news feed changes, you’re not alone. One of the latest updates Facebook has made is prioritizing live video content that captivates users attention for longer periods of time. It’s no surprise that Facebook really cares for their Live feature, as they’ve […]
A photo by Nasty Gal features black text reading, "Owners often want to evolve and grow their business - but factors like timing, customer buying habits, and trends need to be carefully considered before expanding."
January 31, 2017

A tale of woe – Nasty Gal

Too often, a company’s story serves as a cautionary tale for other business owners. This is the case for the popular women’s brand Nasty Gal.  This past November the company filed for bankruptcy after bursting onto the scene in 2006 as an eBay based business that used MySpace as their main marketing tool. The company […]
Multiple businesswoman stand in front of a crowd while text over them reads, "...because sometimes people just want lemonade, not liberal lemonade - not conservative lemonade - but lemonade for everyone."
January 17, 2017

The need for lemonade and healing

There’s a show (on network television believe or not) that we just started watching a few months ago. You might have been put off by it, thinking it is a typical comedy full of stereotypes, but actually it’s the exact opposite. We love the show “Blackish” for how it poignantly discusses society in a meaningful […]
A cup of coffee and a book sit on a desk next to white font reading, "What we are reading: Biz Focused."
January 10, 2017

Here's what makes us smarter

We are big believers in the ‘never stop learning’ philosophy. If you shut your mind off to new ideas, concepts and refuse to push the boundaries of your own understanding then how do you ever grow intellectually? We read, we watch we observe. Here is what we are digging into to make us smarter. Kim […]
A cup of coffee sits next to a notepad that reads, "Lead Generation" and "Marketing."
January 5, 2017

Lead generation vs. marketing. Understand the difference.

Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business owners often get marketing and lead generation confused and there is an important difference. Understanding the difference will help you direct strategies specific to your […]

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