How to Talk to Influencers
Influencer marketing can be a great tactic when companies want to grow brand awareness and sales. If you had told us influencer marketing would be…
Author: 8THIRTYFOUR
Impressions, Reach, Lookalikes, and More
Digital speak often sounds like a foreign language. Sometimes we’re not even sure what we’re talking about. To help you better wrap your brain around…
Michigan Celebrates Small Business Case Study
Every year, we have the pleasure of being a part of the Michigan Celebrates Small Business (MCSB) Awards Gala, an event that celebrates and acknowledges…
Developing Engaging Content
We love to write. The two blogs a week and countless social posts are a testament to that. We make a point to ensure the…
The Importance of Market Research
You know the saying, “we study history to not repeat the mistakes of the past?” It’s kind of like that with market research. Communication strategies…
Morning People vs. Snooze People
Anyone out there a morning person? Do you wake up to birds chirping and Happy by Pharrell playing in your head? If so, WTF is…
Presidential PR Blunders
Don’t worry, we’re not gonna talk about that guy. It’d be way too easy. We want to focus on the weird, hilarious and just plain…
Digital Conversion Tracking Tips
The world of digital marketing is confusing to most of us common folks, to say the least. You’ll hear words like funnel, metics, conversion, A/B…
Unwritten Office Rules
We pride ourselves on being different. We’re a little weird and a lot sarcastic. We don’t take ourselves too seriously, because where’s the fun in…
Logos, Lettermarks, Monikers, and More
Here’s a little trivia to start off your Wednesday. The term “brand” originated in the wild, wild west to refer to the mark that cattle…