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Why Your Site Seriously Needs a Blog

Share the goods.

A person writing in a notebook.

If you’re running a business, at some point you’ve debated the need to start a blog.  Will anyone read it? Will your (potential) customers care? Is it worth your time and effort? Yes, yes and yes.
Blogs are super important for sites. They are one of the easiest and cheapest ways to amplify your inbound efforts.
We should know. We are two-times-a-week bloggers, and we RARELY stray from that. We’re very faithful to our blog.

Boost your SEO

Search engines love fresh, valuable content and on a consistent schedule. Google is like a cat—it likes routine. When you’re consistent, Google will learn to check your site every Tuesday at 8:06 (or whenever you post your blog). Then it will eat it up and spit it out for other people to find it. Like we said, a lot like a cat (This is gross, Ro. We know this is you).
Do you publish once a week? Twice? Once a month? It depends on your visitors and your industry. But remember, consistency is key. If you post weekly, always post once a week. Monthly is the same story. We always suggest posting more frequently than not. It helps people find you. We’re pretty famous for our PR vs. Marketing vs. Advertising blog, and we wrote that like 7 years ago.

My blog brings all the visitors to the site

We sang this. Props if you know what song we’re referring to.
The best way to see ROI is to bring new people (customers) to your site! By using researched keywords in your content and cross-posting your blogs to other platforms like Google My Business, Lnk.Bio and social media, your blog reach will go real far…like super far.

Establish your company as a thought leader

Doesn’t the term, ‘thought leader’ sound so regal? Well, it kind of is, and blogging is a great way to stand out…as long as you are consistent. If we go to your site and see a blog from 2018 as your “recent news,” we are going to write you a strongly worded letter.
Sharing industry news for constructive conversation is going to be your bread and butter. You can discuss anything from industry trends, current events, projections for the coming quarters, or even weird unknown facts. Anything within the bounds of your brand goes.

Not blogging?

Well, you’re in the perfect place to start! When in doubt, check the metrics. Get a baseline of your numbers before you start blogging, so you can celebrate after you blog (#datanerdsunite). Once you start, take a good look at which blogs are most popular. Are there any that suck?
Another good idea is to rework popular blogs (we totally never do that). This is a great way to deliver the same relevant content, but in a different, prettier way. If they aren’t performing how you’d expect, then post those bad boys on social media, share in your email newsletter and encourage employees to share company content! This will help you spread the word and do it much quicker.
It’s always good to write something that people want to read. At the end of the day, yes, you’re trying to boost your SEO, but you’re also writing to people.
Don’t hesitate to reach out if you have more questions on blogging. We’ve got words…lots of words.
 
 

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973.
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store.

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch.

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

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Open post by 8thirtyfour with ID 17898983202545176
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. @crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.
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