2021 State of Journalism According to Us
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering…
Author: 8THIRTYFOUR
Marketing vs. PR vs. Advertising
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure…
You gotta know when to hold ’em: Values-Based Marketing
It’s interesting, the names approaches or actions are given. For example, we’ve been practicing integrated communications for over 14 years, and now most people in…
Control Your Inner Karen
Karen[ CARE-un ] noun Often defined by their signature asymmetrical, blonde “May I speak to the manager?” bob, tendency to make entitled requests the world…
Why Domain Authority Matters to PR
We promise this blog will be interesting, albeit it’s title. In the ever-evolving and highly stressful world of public relations, practitioners are often asked “how…
What We’re Reading
As communicators, we read A LOT. Like a lot, a lot. Itâs what keeps us sharp and up-to-date on trends in our industry. We read…
This Month in 8THIRTYFOUR Media
Whether it was the result of a well-timed star alignment or simply the fact that we aim to elevate women’s voices all year round, we…
Top 4 Reasons To Implement Marketing Automation and Why You Should Already Be Using It
Since you’ve arrived here, you may already have a good grasp of what marketing automation is. If not, check out part one of this blog.…
The Rise of Marketing Automation (It’s Already Risen. It Has Risen Indeed.)
We don’t usually accept guest blogs, cause who really wants to hear from anyone that isn’t us? When we do make an exception, it’s because…
Case Study: Mana Boxes Branding
We love when we get to work with brands fighting for the good of the world. We’ve had a great relationship with MK Advisors for…