Marketing to Gen Z
April 15, 2022
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million
Social media management is EXHAUSTING. We are constantly reading up on trends, adapting to the latest changes in algorithms, testing different types of content, developing
Note from Kim: I usually go into the blogs we collaborate on and do some editing and make it one voice, but this topic is
We spend all day, every day, in meetings, emailing, at industry events, or knocking out some awesome work to fit client needs. That means a
We’re pretty sure a person’s attention span nowadays is .00001 second, which means no one is reading all of those words you’re writing. In fact,
We’re not big into feelings and lovey-dovey stuff over here but we have to tell you, 2021 wouldn’t have happened without our incredible clients. Partnering
We were discussing blogs the other day, something we actually do quite often and we realized we have tackled a lot of topics this past
We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how
Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick
Last week we held our “Won’t you be our neighbor?” party with the major themes being gratitude, empathy and celebration. It was amazing to come
According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public
Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send
You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call,
Being an integrated communications agency means we focus on not only inbound but also outbound marketing, and print is an important part of that. Outbound
If you haven’t listened to our latest podcast on The Great Resignation, we suggest you take approximately 8 minutes to do so before diving
We’re throwing lots of client love toward our friends at Cubi Market, we loved the work we did with them, and we really wanted to
When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will
Political unrest, vaccination debates, women’s rights, return-to-office…seems like a lot of topics are off-limits, and we’re all walking around on eggshells. Even the weather has
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our
Changemakers, purple cows, outsiders or entrepreneurs; it doesn’t matter how you label them, they’re changing the world and succeeding despite it. One of our favorite
One of our more popular blogs (it really wasn’t) we’ve ever written was on website plugins and our recommended go-tos to improve your site’s functionality
WE ARE SO EXCITED FOR FALL!!! Every fall, we share our favorite activities, this isn’t a blog you ever ask for, but we simply do
Do you even exist if you don’t have a website? The answer is no, which is why we are writing another blog on website trends
Every single one of us is working more independently than ever before. We can thank the pandemic for that, which also means we have to
Hi, 👋🏼 As you’ve probably noticed from our socials, we are in a new location on the NE side of Grand Rapids, known as Creston,
It feels like everyone has a podcast these days, and if you’re thinking the same thing, you’re right. They do. According to a Podcast Insights
We shared with you our favorite stories of 2020, cause we all needed to remember that 2020 wasn’t ALL bad. We did some really cool
Nothing says holidays like a raging hangover. Since 2020 has been…a year, we wanted to help you along in your journey to a horrible next
We’re all working towards great SEO and a high domain authority, aren’t we? There are so many ways to get there, but a lot of
If you haven’t noticed by now, we really love PR. In fact, the only things we love more than that are integrated communications as a
We recently had Josh Byler on the Happy Hour Hustle podcast. For those of you that don’t know, Josh is married to Kim. If you
Today is World Kindness Day, not something we generally make a big deal about…however, kindness seems to be in short supply lately. A global pandemic
At 8THIRTYFOUR, we pride ourselves on being straight forward. We almost always mean what we say and say what we mean. However, this blog is
Here’s a special blog directly from Kim: I don’t know who needs to hear this, but you’re gonna be ok. My approach to running a
Don’t worry, we’re not gonna talk about that guy. It’d be way too easy. We want to focus on the weird, hilarious and just plain
Our integrated communications process is the stuff of legends. People have been talking about it for a decade. It’s even been written about in our
This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should
When we say integrated communications is our jam, we really, really mean it. Our client, BCVision, is an initiative of the Battle Creek Community Foundation.
A lot of people would like to believe that famous phrase, “If you build it, they will come.” As romantic as it may sound, that
Rx Optical, a leading eye care provider in Michigan, is deeply proud of their history in the Great Lakes state, and they pride themselves on
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human
Somehow we are already nearing the end of another year, and as we look back on 2018, a time that was full of big stories
November 20 marks “National Absurdity Day” – did you know that was a thing? Neither did we, honestly, but we still love the idea of
We originally posted this blog on February 21, 2018. Things have changed since then (shocker), so we updated it on August 26, 2025. Everyone
*This article was originally published in West Michigan Woman Magazine* If there are two things that people should know about Michigan State Spartans, it is
At 8THIRTYFOUR, we understand that it takes client engagement to build and cultivate relationships. Even if we aren’t currently providing work for a company, we
Have you ever swooned over a beautifully designed logo? Have you ever seen that same logo immediately ruined by the use of Papyrus, or a
It was about a year and a half ago when I was still living in Chicago that my mom sent me a quick email saying,
**Contains This Is Us Spoilers The year is 2018 – a year of advancements in space exploration, peaceful protests across the country, unrest and uncertainty
One of the top questions we are asked (right after, “Where’s Jimmy?”) is, “What exactly is integrated communications?” Which is fine because we LOVE talking
It’s no secret that we love data. If you don’t look at the analytics surrounding the content you produce, how do you know what’s working
The term work/life balance has been a popular topic of conversation for some time, with lots of professionals sharing their tips and tricks on their
Facebook is returning to its roots. And while this might mean a breath of fresh air for users, it will present challenges for businesses and
At 8THIRTYFOUR, we love data. We really love data. How else are you supposed to know which digital marketing efforts work and which don’t? We
It’s a New Year, but that doesn’t mean that the issues of last year just go away. Policy changes of the last year will continue
As 2017 comes to a close, we’ve covered the latest trends in the worlds of SEO and marketing, so it only makes sense we would
This time of year, many people are traveling. They may be on vacation or working remotely while offices clear out and get quiet. This means
Live video, stories, and captioned video have all made a splash in 2017 when it comes to reaching audiences and building brands. But, the world
There’s no question that technology has made our lives easier in so many ways. (i.e. wine delivery via Shipt, monthly shipments of toilet paper and
It’s the most wonderful time of the year, according to most. The holidays offer up a special time for many to celebrate and experience meaningful
If you have an online presence, you’re probably familiar with the term SEO. But while many know what it is, it’s still a mystery to
There’s more to Thanksgiving than going overboard on stuffing, being asked awkward questions around the dinner table, and consuming too much wine. (Hey, it happens.)
Calling all badass college students, we want you! Yes, you. 8THIRTYFOUR is hiring not one, but two interns for the Winter 2018 semester! Our
Welcome to another edition of Your Biz, Your Town! On last week’s show, we featured three amazing local businesses who are doing awesome things in
It’s true, not all ghosts are scary! Casper was cool, right? In our world, when we talk about ghosts and it isn’t around Halloween, we
In a constantly connected world, work/life balance seems like a pipe dream. Some even say it’s a myth since, for many, work is their life
No matter your business or brand, you have one thing in common with every single business out there. Behind the logo, there are humans. Where
Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today,
Millennials catch a lot of flack. They’ve been blamed for killing entire industries (chain restaurants), foods (cereal), and pastimes (golf). As a millennial, I am
If you’ve been in the web world for any amount of time, you know about keywords and SEO (search engine optimization). You’ve heard of them;
Sometimes it’s really hard to stay focused, stay organized, and stay on task. When this happens, it’s hard to be productive. Don’t worry, it happens
You know the adage “cobbler’s children never have shoes”? It’s a phrase that resonates around here. We LOVE our clients, and we LOVE what our
Social media accounts can be a beast to manage. The secret to staying on top of social media management is using tools that will help
834 is known for getting work done professionally and effectively. We like to think we make it look easy, but the truth is, our team
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent
Disclaimer: This blog is not about employee advocacy. While that’s still very important, we are focusing on personal online brands, and why you and your employer should equally
Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when
Public relations is often intangible when it comes to measuring the effectiveness or effects it has on your overall company sales. PR is meant to
In our latest article for the Grand Rapids Business Journal we talk instant gratification and Jimmy John’s as it relates to marketing. In marketing, “good
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media
Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy
Watch two of our amazing clients on ABC’s Shark Tank! Shefit, the ultimate sports bra, and R. Riveter, American made handbags, will pitch their products in
Communications is an important part of any business, regardless of your goals – awareness, community engagement, recruitment, business development etc. When you are ready to
Everyone always asks us, what is integrated communications? What do you mean 834 is an “integrated communication firm”? Here is the deal. A long time
“Do you blog?” is the first thing a communications firm will likely ask you or recommend to you when you ask how to get more
We often are approached to provide our services pro bono, and more times than not we accommodate the request. This blog isn’t about an unwillingness