Letter To My Younger Self: Elena
July 9, 2025
Hi there little ‘Lena, how are you holding up? I know you have a short attention span, so I’ll try to keep this short and
Hi there little ‘Lena, how are you holding up? I know you have a short attention span, so I’ll try to keep this short and
Oh, hello. Thought you wouldn’t hear from me again, did ya? I’m here to share some of the biggest lessons I’ve learned throughout my professional
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Well howdy do, it’s 2023. We plan to start out every blog for the immediate future reminding ourselves it’s 2023 – apologies in advance. As
Another month, more earned media. Want the scoop on what we’ve secured? You don’t have to ask us twice. Meals on Wheels Western Michigan October
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our
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Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering
This post comes to you directly from Kim. PR seems like a sexy field, am I right? If you’re older like me, then you think
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Public relations professionals are required to abide by a code of ethics. You can read the entire code here , but for the purpose of
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If you haven’t noticed by now, we really love PR. In fact, the only things we love more than that are integrated communications as a
Being named one of America’s Best PR Agencies in 2021 by Forbes will forever be a highlight of 2020 (at least something good came out
This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should
We love our clients, and we love knocking it out of the park for them. We’ve been working with our friends at Inforum for several
It really doesn’t matter what industry we’re talking about; women are underrepresented. For the sake of this blog, we’ve narrowed it down to focus on
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make
We’ve said it before and we’ll say it again… Not all ghosts are scary! Last year we celebrated Halloween by sharing ghostwriting tips on the
To be a successful publicist, you need to be patient, thoughtful, and extremely organized. Landing the right stories can be an art form and something
If you’re anything like our ringleader, Kim Bode, then you’ve probably ditched the pumpkin spice for peppermint, put up Christmas decorations and are jamming to
Calling all badass college students, we want you! Yes, you. 8THIRTYFOUR is hiring not one, but two interns for the Winter 2018 semester! Our
Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today,
The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are
When I entered the workforce after graduating, I quickly learned that I obtained many informative and useful skills in college, but how to pitch to
As I scroll through my social media feed, I notice that 40-percent of posts are typical social media posts (Engagement announcements, baby milestones, dogs pictures,
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Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process
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An Overview of LinkedIn Advertising Options Odds are you’ve received a sweet advertising credit from advertising on LinkedIn a try. There are a few different types
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The blog post you wait all month for is here-PR current and future pros reflecting on their careers and lives in a “letter to my
“Do you blog?” is the first thing a communications firm will likely ask you or recommend to you when you ask how to get more
Whether you are an introvert or an extrovert, networking is a necessary evil, unless of course you work in a cave and are required to