REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Client Love: Inforum’s International Women’s Day

Share the goods.

Green background with some polka dots and the text "client love" in the bottom left corner.

We love our clients, and we love knocking it out of the park for them. We’ve been working with our friends at Inforum for several years now, this is the third time we’ve assisted with International Women’s Day. There is nothing better than sharing news about other kickass women.

The Task

Inforum asked us to develop and implement a public relations campaign for their 2020 International Women’s Day event. The day-long conference is a yearly celebration in partnership with Amway and other corporate sponsors to honor and celebrate women in Michigan. This year’s theme, The Power of Being Real, featured keynote speeches from Buhle Dlamini and Risha Grant, both world renowned experts on diversity and inclusion. We started work on the campaign in December of 2019, and the event took place on March 4, 2020.

Goal

The goal was to secure local, regional and state media coverage highlighting the upcoming event. Plus, like always, we wanted to achieve the ultimate goal of selling out the event. 

Our Process

A public relations campaign of this caliber required strategic research and exceptional project management. Our process for success in this campaign included:

  • Monthly meetings to identify goals and understand organizational messaging
  • Extensive research to identify applicable media targets in the local, regional, and national markets
  • Creation of multiple press lists
  • Ongoing media pitching and follow up
  • Creation of event press release, media alert, and social promotional recommendations
  • Creation of event/organization media taking points
  • Coordination of all media interviews, both for Inforum and other event hosts
  • On-site event media coordination and assistance
  • Real-time monitoring of earned media coverage and ongoing campaign reporting

Our Results

Well, for starters, the event sold out!
Our team secured 8 pieces of earned media during the campaign, with outlets that have a combined total of monthly digital impressions surpassing 31,634,324. This does not include TV segment viewership or print coverage circulation. Other highlights for the campaign included:

  • 5 placements surrounding the initial event announcement
  • Wood TV8, a local TV station, and WGVU Radio were on site to cover the event

We love knocking it out of the park for our clients. Need some help promoting your next event or some company news? Contact us and check out our other Inforum case study. We can’t wait to get your news out to the world.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

Happy Halloween to all the goblins, ghouls and adults bringing the kiddos trick-or-treating with their travel mug full of “coffee.”

4 0
Open post by 8thirtyfour with ID 17885082027691664
Happy Halloween to all the goblins, ghouls and adults bringing the kiddos trick-or-treating with their travel mug full of “coffee.”

You don’t want to miss this one…

The @womeninhospitalityleadership Conference is happening on November 10 and @bodespeaks will be speaking about her favorite topic: Big Deal Energy. Kim will help attendees turn the things they`ve been told to hide into their greatest professional asset, leaving with a personal brand that gets them sought out, referred, and remembered.

That’s just the beginning. She’s also hosting an Uncomfortable Conversations workshop to talk about the hard cost of soft skills. You know the drill: employers think Gen Z is lazy, entitled and will quit the second things get hard. Gen Z thinks employers are out of touch and a pain in the a**. Kim is bringing all of it to the table, and participants will leave with real takeaways for managing their people and getting the best out of them.

Plymouth. November 10. These are the rooms to be in. Ticket Sales close October 30th. Register at the link in bio.

11 1
Open post by 8thirtyfour with ID 18150035227576965
You don’t want to miss this one… The @womeninhospitalityleadership Conference is happening on November 10 and @bodespeaks will be speaking about her favorite topic: Big Deal Energy. Kim will help attendees turn the things they've been told to hide into their greatest professional asset, leaving with a personal brand that gets them sought out, referred, and remembered. That’s just the beginning. She’s also hosting an Uncomfortable Conversations workshop to talk about the hard cost of soft skills. You know the drill: employers think Gen Z is lazy, entitled and will quit the second things get hard. Gen Z thinks employers are out of touch and a pain in the a**. Kim is bringing all of it to the table, and participants will leave with real takeaways for managing their people and getting the best out of them. Plymouth. November 10. These are the rooms to be in. Ticket Sales close October 30th. Register at the link in bio.

Cardio, but make it Zoomies with Frank.

Just another morning in @bodespeaks life, where a dog is running laps around the office and the camerawoman is… trying to keep up.

38 1
Open post by 8thirtyfour with ID 18287107207289957
Cardio, but make it Zoomies with Frank. Just another morning in @bodespeaks life, where a dog is running laps around the office and the camerawoman is… trying to keep up.

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

3 1
Open post by 8thirtyfour with ID 17907332184563303
Who made all these rules anyway? Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family. We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you. Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses. Listen to the full episode in bio.
Powered by  GDPR Cookie Compliance (opens in a new tab)
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.