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How to Write a Killer Press Release

Share the goods.

A man browses the business section of a newspaper.

Step #1: Don’t write the release.

Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process of earning media. In fact, a press release isn’t needed in multiple situations. 834 best serves our clients by building relationships with reporters whether local, statewide, national or international. It takes a lot more work than throwing together a release in the upside down pyramid format (students know what I am talking about) and the results speak for themselves.

Step #2: Don’t send a mass email.

Do not send that mass email. Don't do it.
Do not send that mass email. Don’t do it.

There is nothing the media hates more than receiving the same pitch/email as 100 of their colleagues. They especially love it when you include everyone’s email in the ‘To:’ instead of BCC’ing. Every reporter covers stories that are relevant to their publication and area of interest, such as construction, manufacturing, retail, development etc. If you do your homework, you know this and you reach out to that reporter via email, Twitter or LinkedIn and send them the story that is of interest to them.

Step #3: Don’t make an intern follow-up.

If you are following up on a pitch or release you sent, don’t make a poor intern do the follow-up call. They don’t have the history of the story or the comfort level to talk to a reporter. If the story is that important you will find the time to do it yourself.
If you follow these 3 simple steps, you will have better success than mass emailing a generic press release to a bunch of reporters that have now added you to their spam list. I also hope this is a given, but don’t fax it either. Do people even use fax machines anymore?

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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