We spend all day, every day, in meetings, emailing, at industry events, or knocking out some awesome work to fit client needs. That means a lot of our time is spent with written or verbal communication, and that makes sense, since we’re, y’know, an integrated communications agency. Still, with all that talk buzzing around, we’ve […]
We love to write. The two blogs a week and countless social posts are a testament to that. We make a point to ensure the content we create reflects our brand—edgy, sarcastic, funny and smart. Finding topics that will resonate with your target audience while also keeping content fresh and engaging is really hard. We […]
This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should do. As a quick refresher, we were talking about our integrated communication process and how it applies to our clients. Our process, the 8THIRTYFOURmula is unique to us. We spent […]
If you couldn’t tell from our recent storytelling blog, all of us at 8THIRTYFOUR are huge fans of writing. We’re an integrated communications firm, after all, and one thing unique to our firm is that everyone on the team can write. But writing doesn’t always have to stand alone. (That’s the “integrated” part of that […]
We’ve said it before and we’ll say it again… Not all ghosts are scary! Last year we celebrated Halloween by sharing ghostwriting tips on the blog, and in the spirit of all things spooky, we are officially resurrecting this topic. Ghostwriting, meaning you are hired to write something that will be credited to another person, […]
Word on the street is that Twitter isn’t doing so hot. But, this isn’t exactly news. For the last couple of years, experts have speculated on the impending demise of Twitter. However, despite speculation, it continues to be the 3rd most popular network behind Facebook and Instagram, with 75.49 million unique visitors each month. THE […]
No matter your business or brand, you have one thing in common with every single business out there. Behind the logo, there are humans. Where these businesses differ is in the fact that not all of them will find ways to capture the human side of their brand in order to connect with their audience. […]
The field of journalism has changed a lot in recent decades. New platforms, increasing citizen journalism and social media are ever-changing, and at the same time, how and where people digest news is also constantly evolving. But, one concept remains the same; words matter. As communications practitioners, we have the responsibility to keep up to […]
If you’ve been in the web world for any amount of time, you know about keywords and SEO (search engine optimization). You’ve heard of them; you know what they are and you know they’re a big deal. We don’t need to drive those points home. If you want to rank on Google, you do need […]
