Could There Be Another New TikTok?
First it was banned, then it was back…but does anyone really care anymore? Here’s the thing about social media platforms: they come, they go, and…
Category: Social Media
The Power of User Generated Content (UGC)
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO.…
5 Marketing Lessons We Can Learn From Viral TikTok Trends
As marketers, we are always on the lookout for the latest (relevant) trends to jump on and leverage for ourselves or clients. With TikTok being…
Why Authentic Content Matters
2023 is the year of authenticity, according to Emplifi (and us), meaning brands are going to rely on customer influencers across social platforms by engaging…
Creating a Social Style Guide
Stop throwing shit against the wall to see what sticks, it ain’t a strategy (much like “ain’t” ain’t a word) and it’s making the rest…
2023 Social Media Image Sizes
It is exhausting keeping up with all the changes Meta makes. Being a social media manager takes all sorts of talents, from juggling all the…
Social Media Design Trends
The world of social media is constantly evolving, and we’re not just talking about the image or video sizing—although there is a blog for that.…